Before we get into the thick of it, let's answer the burning questions: What would hiring a graphic designer mean for your company? Why do you need one?
A graphic designer is usually an expert who possesses experience regarding all the techniques that would grab the attention towards your business. This means that they provide services like creating tailored logo designs, websites, brochures, and advertisements that will make your company the talk of the trade! Hiring a professional graphic designer is the perfect move to upscale your company’s marketing. Here are five reasons why:
#1. Time Efficiency
Do you know various file formats for images or business cards? AI, EPS, PSD, JPG, PDF, GIF, which of these would you pick for various creative branding pursuits? Better yet, what if these were to go to print? If you’re aiming for a color contrast that is convenient to read, which mode of color or what weight of paper would you go with? Seems like an awful lot of technicality, right? Figuring this out might take you ages. A graphic designer's in-depth training, on the contrary, mixed with their hands-on experience, gets this done in a jiffy, making their input extremely time effective.
#2. Cost Efficacy
A graphic designer is the most valuable investment in your marketing plan, let's say you went with a cheaper outsourced logo for your brand in lieu of going for a high-expense graphic designer, you may end up with a result that lacks clarity for print, this could happen for multiple reasons - lack of color management, problems with layout, messed up formatting that cannot be used on online portals, these lead to significant delays followed by redesigns and multiple changes increasing your expenses by twofold. Hence choosing a high-price but fail-safe option like a professional graphic designer is cost conscious.
#3. Increased Customer Interaction
Looking to increase your company’s social media presence, increment in engagement, product sales, and customer base? E-newsletters, blogs, websites, social media, or print media are your friends. All these with high-quality visuals that are uniquely curated bring more customer attention than low-quality stock imaging. For instance, online shoppers vote image quality as the paramount criterion in their purchasing decisions. Graphic designers are your golden ticket to gathering creative marketing tools like high-quality photographs, illustrations, info graphics, and videos.
#4. Graphic communication: Being in vogue
We need to understand that graphics are a trend today. Every human is constantly engaging with information from mobile phones, computers, TV, billboards, magazines, etc, with so much information floating around us our attention spans have taken a toll. If you’re looking for your customers' attention and only have seconds to indulge them, your marketing efforts need to reflect that. Images [Visual Cues] are your best shot. Unique, HD images that are relevant and in vogue, can get you a graphic design campaign that transitions your business to be a part of the new era of high-speed, comprehensive customer communication.
#5. Strengthening brand essence: Consistency in capturing brand identity
The logo of your company, the intricacies of typeface, the layout of the website colors, and other marketing assets instantly give away your company’s vibe (essence)- this is where you choose to be trendy, serious, fun, or powerful, etc. A Graphic designer can pull these off in ways that establish a positive brand image with specifically desired brand-based intricacies.
For this brand image to persist, we need consistency, and that’s exactly what your graphic design identity is supposed to establish, inconsistency appears sloppy and unprofessional, and hence a graphic designer with an established sense of presentation and understanding of brand identity, their work adds extra value to your brand development or marketing project.
In today’s day and age, corporate branding, print production and promotional adverts are imperative web design aspects for every business. If you’re looking for these creative assets to hop on the train with this critical marketing tool of graphic design, get in touch with us at Continuum Digital today! With our result-oriented designers at Creative Graphic Design Agency by your side, acing your marketing game and maintaining a towering identity that subdues your competition is a sure shot!