Building a website is the ultimate investment, especially in the construction sector. It can work wonders for your company, now that majority of the population has shifted to doing almost everything online. It works as a vital tool to create customer outreach and provide your company with that professional look.
Here are 10 actionable tips for your website that’ll help you convert traffic into leads consistently
#1. What’s your end game?
Before you begin designing your website, first and foremost ask yourself, what’s your motivation for this website? What do you wish it conveys to a person about your company? With these things in mind, define a niche or a theme for your site.
#2.Minimalistic aesthetic is in
Professionalism is key. Flat colors - whites, blues, greys - suit the impression you’d want to make. A simple, neat website helps your customer find whatever information they need relatively easier. Include tons of whitespace to reduce distractions and direct the user’s attention to where you want it to be.
#3. The customer is always right
The best advice you could get while constructing a website is to keep your user in mind. Be it website navigation, loading speeds or placing elements, optimise everything to make the site as user-friendly as possible
#4. Make it SEO optimized
This shouldn’t come as a surprise. Investing in good SEO could make or break your digital marketing campaigns. The objective is more visibility, higher customer outreach, increased traffic and market authority. Include keywords so that your page pops up in local search results and Google Featured Snippets.
#5. Visual learners
Images are the most eye-catching and it would be a shame if you didn’t display all your beautiful projects front and centre on your website. A galleria section would be wonderful too as it sets a precedent of what the customer can expect from your company.
#6. Trust the process
While it’s important to display your finished projects, don’t forget to show some pics of ongoing ones. Bringing the user along on the journey creates a subconscious feeling of trust.
#7. Word of mouth
In the age of online reviews, people inadvertently trust customer testimonials. It offers the user unbiased opinions about the company and its services from a place of authenticity. So include unedited previous customer testimonials.
#8. Blogging all the way
Content creation is at its prime. Blogs help increase visibility, domain authority and create opportunities for your page to show up on several search results, especially Google Featured Snippets. They display know-how and allow you to showcase your specialization, garnering the attention of the right crowd.
#9. Solid numbers
Another eye-catching piece of data is statistics. Saying “x projects were completed in the last year” or “Project completed within Y days” provides customers with concrete (excuse the pun) information
#10. Check, check everything
Look over everything before you publish your website on the web, for everyone to see. Common errors, while bound to happen, give a very unprofessional vibe that you definitely want to avoid. Make sure your pages are complete, your contact information is readily available and there are no spelling or grammatical mistakes.
And lastly, keep growing. Don’t expect to be one and done with your website. It is something that should be ever-evolving, just like your company. With trends changing at the drop of a hat, it is almost a requirement. Keep looking for ways to better the user experience and provide utmost satisfaction. But don’t be afraid to start working on your website right away. Hope these tips provide effective improvements to your company’s website. If you run into any obstacles or require further assistance for your construction company website, we’re always happy to help.