The Inception Story Of Continuum Digital And The Crucial Part Played By Alok Pathak

\nMr. Pathak shared that he started working as a PHP Programmer after completing his Master’s in Computer Application. He gained valuable experience in software development. His marketing experience, business analyst skills, and entrepreneurial spirit motivated him to start his own company.\n\nUtilizing his over eight years of experience in programming, sales, and marketing, he was determined to build an organization that caters to its clients’ unique needs. His focus is on delivering exceptional experiences that are worth clients’ time and money, especially in demanding sectors such as software development and digital marketing.\n\nAs the director, he is responsible for directing the company’s strategic vision, collaborating with clients, and monitoring business development efforts to ensure growth and add value to clients’ businesses.\n\nAccording to him, the company is experiencing rapid growth and is determined to maintain this level to continue expanding. The company has a global presence with offices and partnerships in Toronto, New York, Melbourne, and India.\n\n\n

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A Reliable Business Model And Client-Centric Approach Are Essential For Any Business To Thrive

\nDuring the conversation, Mr. Pathak mentioned that while their company follows an outsourcing business model for their technical requirements, it is a partial representation of the services they offer. The organization boasts a diverse and talented in-house team comprising proficient project and product managers, skilled UI/UX designers, developers, quality specialists, business analysts, and digital marketers. This incredible team provides the necessary expertise to cater to various requirements.\n\nHe stated that the company is a trusted IT partner in the competitive business world due to its commitment to innovative and customized software solutions, exceptional customer service, transparent business approaches, quality deliverables, and flexibility.\n\n\n

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Continuum Digital Provides A Range Of Services Across Multiple Industries

\nMr. Pathak talked about Continuum Digital’s services and the industries they serve. The company serves various industries, including technology, software, ecommerce, healthcare, finance, banking, manufacturing, retail, education, hospitality, real estate, nonprofit, and government. Continuum Digital focuses on building long-term relationships with its clients, which is why they have a loyal customer base worldwide.\n\nHe mentioned that the company provides product development, custom web development, mobile app development, UI/UX design, eCommerce development, ongoing maintenance and support, SEO, PPC, advertising, and social media marketing.\n\n\n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\nContinuum Digital has earned 5-star ratings and positive reviews from its clients on the GoodFirms platform.\n\n\n\n\n\n\n\n\n\nClick for more reviews.\n\nA Payment Structure That Is Adaptable And Meets The Client’s Unique Business Needs\n\nAccording to Mr. Pathak, the company offers three payment options: time and material, fixed price, and Man-Month Model. The time and material payment model is based on hourly rates, while the fixed price model depends on the type of project. The Man-Month Model allows clients to hire the company’s highly skilled professionals based on monthly payments.\n\nWhen it comes to budget requirements, the company charges a minimum of $5,000, which includes a dedicated project manager. The manager collaborates with the client and team to ensure timely delivery.\n\n\n

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The Company’s Director Plans For The Next Decade

\nWhile concluding the interview, Mr. Pathak confidently shared his vision for the next decade. The company intends to revolutionize technology and marketing by introducing groundbreaking solutions and becoming a global leader in the digital era. The team is committed to delivering cutting-edge products and services that drive results, and we are determined to maintain our legacy of excellence.\n\nThe detailed interview is available on GoodFirms.\n\nAbout GoodFirms\n\nWashington, D.C. based GoodFirms is an innovative B2B Research and Reviews Company that extensively combes the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.\n\nAbout the Author\n\nAs a Content Writer at GoodFirms, Anna Stark bridges the gap between service seekers and providers. Anna’s dominant role is to figure out company achievements and critical attributes and put them into words. She strongly believes in the charm of words and leverages new approaches that work, including new concepts that enhance the firm’s identity.”},{“component”:”hc_pt_post_informations”,”id”:”Bhae1″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/11/interview-alok-pathak-continuum.webp|329|560|17813″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post A Strategic Partnership With An Innovative Approach Adds Value To Businesses: Alok Pathak first appeared on Continuum Digital.

The post A Strategic Partnership With An Innovative Approach Adds Value To Businesses: Alok Pathak appeared first on Continuum Digital.

The Dichotomy of Singular Motivation

\nWhile SEO and PPC may appear as distinct strategies, their methodologies differ significantly in pursuing the same goal. However, they operate in tandem, and their synergy can greatly amplify a company’s digital marketing presence.\n\nBefore delving into how this partnership optimizes profitable engagement for your company, it’s essential to deconstruct and grasp each strategy independently. We should also explore the limitations of solely pursuing one of them and the advantages of combining the two.\n

What is SEO?

\nSEO, short for Search Engine Optimization, represents a natural approach to boost website traffic. It involves on-page optimization and strategically incorporating keywords associated with a company’s services, based on thorough research. Its primary objective is to enhance visibility and establish site authority, ensuring the company’s presence when specific keywords are searched. This strategy aims to lay a robust foundation for the brand on Search Engine Results Pages (SERP), with the ultimate goal of fostering a long-term customer base. Once a successful SEO campaign secures a company’s ranking, it’s typically a reliable and enduring position, unless there’s a significant shift in SEO trends.\n

What are the potential drawbacks of exclusively prioritizing SEO as a strategy?

\nUsing SEO as a strategy takes a lot of time and can take months to make your website successful. Also, because it’s quite technical and depends on how search engines work, your website’s ranking might not stay steady at first. This means your competitors, who have been using SEO for a while or are focusing on PPC ads, could be outranking you.\n

What is PPC?

\nAlternatively, ( Pay-Per-Click ) PPC advertising is a method that specifically curates the traffic through carefully created targeted adverts in search engines, social platforms, and other popular online destinations. This is a strategy that delivers quick results and can instantly maximize the hits on your website, shooting up the site’s rank on SERP. The consumer base generated through PPC ads keep up appearances until the company keeps paying for them.\n

Drawbacks of strategizing site popularity only using PPC

\nPPC is always associated with the law of diminishing returns, it is rather cost heavy, one needs to keep in mind that when a marketer places an ad on a platform and pays the host every time its clicked on, the cost per click is often high than the marginal traffic it ends up generating for the company.\n\nWith the competitiveness of the ad market, there is a need for marketers to continuously keep adding to their budgets for ad campaigning and if they cannot do it the entire cycle becomes very counterproductive. Not to mention that PPC campaigns keep evolving too, just like SEO, leaving the companies bereft of firm footing when used in isolation as a digital marketing strategy.\n

Benefits of Combining PPC & SEO

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Enhanced Reach

\nWhile SEO helps attract organic traffic to a website from audiences a local or targeted service audience, PPC enhances engagement by bringing in customers that are unaware of your brand but are searching for keywords that are descriptive of the services you have to offer. When used together, they broaden your potential customer base.\n

A Quick Fix that Yields Long-Term Results

\nPPC can drive website traffic almost instantly, complementing the long-term brand awareness cultivated by SEO efforts.\n

Cost efficiency

\nUsing both SEO and PPC proves to be a cost-efficient marketing approach, surpassing the reliance on just one. PPC complements organic SEO traffic. Even if your SEO ranking drops for specific keywords, PPC ads can maintain visibility. Conversely, if SEO boosts rankings organically, you can halt PPC campaigns, saving on expenses over time.\n

Opportunity for Refined Customer Engagement

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The post The Ingenious Tango of SEO and PPC: The Most Effective Customer Engagement and Generation Tactic first appeared on Continuum Digital.

The post The Ingenious Tango of SEO and PPC: The Most Effective Customer Engagement and Generation Tactic appeared first on Continuum Digital.

What is SEO? 

\nSEO refers to Search Engine Optimization; this is an organic method for increasing the traffic that is driven to a site by using keywords relating to a company’s services when researched. This is used to achieve enhanced visibility and involves site optimization by making sure a company has some presence pertaining to keywords that are searched. This strategy seeks to establish a long-term customer base by providing a significant foundation for a company on SERP [search engine results page].\n\nCloud-hosted software has contributed to equalizing opportunities for businesses of varying scales. However, businesses with differing website sizes must still adopt distinct approaches, such as SEO strategies, to address specific needs.\n

Fundamental Differences between Small Business and Large Enterprise SEO

\nThere are a bunch of different aspects that come together to form a fully strategized and operating SEO, depending upon the needs of a business or a website these are designed to work optimally for that specific business, let’s explore how these differences work out:\n

Scaling

\nProbably the biggest and the most easily interpreted difference between Enterprise SEO and the SMB [Small Business SEO] is that whilst all of the SEO tools work for SMB if administered with strategic care, for the same tools to work for an enterprise SEO, they need to happen at a considerably larger and noticeable scale to have a significant impact on the ranking of the website on SERP. Want more information on the topic? Learn all about how To Scale Your Enterprise SEO Program here!\n

Pivot Audience

\nEach website needs a target audience. It clearly defines who you’re selling your products and services to and will in turn shape your marketing efforts accordingly.\n\nFor an enterprise SEO, the research pertaining to this is not really time savvy and explores multiple target markets. For small businesses, though, this process is extremely straightforward to determine, specifically if it caters to local customers.\n

Keywording

\nFor enterprises that have larger websites, keywording is obviously more time and resource-consuming. Choosing keywords is not easy, it is a calculated process that involves choosing words that are specific enough to what each page, product, service, or article regarding the company is about, there is also a need for them to be weighed carefully against the competition.\n\nFor instance, in the case of a small business, something generic like “Online Shopping for Electronics and Computer hardware” which could ideally work for an enterprise like Amazon is not going to work. Such businesses thus require long-tail keywords eg: “plus size women’s clothing in Kansas” which might prove to be more effective. It goes a long way if you think about the way you type out your own online searches for a better understanding.\n\n\n\nSmall business websites should consider including other brands or company names in their content. Consumers who are familiar with that brand and are specifically looking for it might end up looking at your site and you could benefit from the association. Let’s say you created a shopping site similar to Amazon, but your business is brand new. Mentioning how similar your interface is to Amazon could preferably bring you the quality of traffic you desire and benefit by association (till your site becomes an equal rival of Amazon).\n

Upholding Multitudes

\nEnterprise SEO as already discussed operates on a much higher level of functioning providing multiple products/services; this means there arises a need for companies to create multiple domains to support the multitude of such services, each sub-domain then also requires its own SEO strategy to rank highly among its peers for continued relevance.\n\nOn the contrary, SMBs provide a limited amount of services making it easier to implement SEO strategies to a handful of sub-domains so their relevance can be easily arranged.\n

Design

\nIt’s an unspoken rule today, that if a website looks like it’s straight out of the 2000s you can probably do without it! So, one must mind the spelling errors and non-functioning or dead-end links. Not only do websites with these let their customers down, they also dig their own graves when search engines notice this incompetence and penalize them by burying them in search rankings.\n\nEnterprises need to hire in-house designers and coders to take care of this because everything is forever happening at an immense scale for them.\n\nAlternatively, Small businesses can outsource this task to digital marketing firms or content management systems so they could compete with the companies that pay huge sums of money and capital to developers.\n

Ease of Navigation

\nAn added clause to a well-designed website is how easy it is to navigate, when you think of enhanced approachability you think of ease. When a person ends up on a 1000-page website they should be able to reach the page which offers services relevant to them, a guide or virtual assistant or a simple set of prompt instructions is advisable in such a case. While doing this might be easier for small businesses, enterprise SEOs may encounter immense technical difficulty paving the way to this ease because of bulk products and domains.\n

Images + Voice Searches

\nImages are key to user experience on a website and let’s be honest, with thousands of pages of information, products, and services, certain enterprises are gonna need them! Not only do they provide attractive visual aid but they also break chunks of text to make them more approachable. Depending on the budget of the company, it can hire photographers and videographers for unique and original visual content for its site. But in today’s day and age everyone has a high-resolution camera on their phone and can do the same on their own so there is no reason small businesses should lag behind the enterprises in putting their best foot forward. As we all know image searches drive a hard bargain as opposed to the generic way to obtain information.\n\nThe same goes for voice searches, these are conducted audibly and provide a modern touch to a website and prove to create a more inclusive user interface.\n\nCollectively, these help a company’s website reach a wider audience and help drive a larger range of traffic for both kinds of SEO strategies.\n

Geography/ Location

\nUnless a business fully functions online, geography should be considered as an integral part of the SEO efforts. Why, you ask? Because, more often than not, you’re trying to reach a global audience through these efforts.\n\nThus for large enterprises that target a global or multi-national audience, having an open-ended set of search optimizations might help the difficult road to establishing an SEO.\n\nSuch open-endedness does nothing to help small businesses and moreover might hurt their detailed efforts towards an appropriate SEO strategy. The trick then is to focus on using local-specific keywords. This means that if a company is located in a specific city or provides services to a certain region, the name of its location or any other specification of the region should be included in the site’s keyword list.\n

What’s the verdict?

\nSince three-quarters of the population never make it past the first SERP result, SEO is a sure-shot aspect of marketing that must be given utmost monetary and strategic importance. For any business to achieve this there is a need to devote time and company resources to ardently understand their audience’s unique set of needs and expectations and concoct a strategy that will ensure they fare better than their competition.\n\nSEO is a quagmire, right? We warned you in the beginning now, didn’t we? Are all the intricacies of SEOs just too complex? Let’s take a step back and take things into perspective, what is our goal through establishing competent SEOs? It involves ranking relevant keywords to attract meaningful traffic to the website traffic which converts readers/visitors into consumers of the services provided by the company. Thus, increasing the rate of interest of the said business.\n\nThinking about which SEO strategy from the above two would be of merit to your business? Need expert opinion so you can excel at this prime decision and attract the best-qualified traffic to your website? Contact our team of digital marketing specialists a Continuum Digital, with their help you can make informed decisions to customize an SEO strategy that best fits your needs. Moreover, our dedication doesn’t end there. If you require additional assistance, particularly in implementing these SEO strategies for your business, rest assured that our adept team of SEO consultants in Toronto is resolute in taking extra steps to secure your position as the foremost competitor in the market.”},{“component”:”hc_pt_post_informations”,”id”:”kXYZI”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/SEO-Strategies-for-Enterprises-a.webp|239|406|18129″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Exploring Alternative SEO Strategies: Polarity in Enterprise and Small Business SEO first appeared on Continuum Digital.

The post Exploring Alternative SEO Strategies: Polarity in Enterprise and Small Business SEO appeared first on Continuum Digital.

Why is it Important to Choose the Right App Partner?

\nOpting for the wrong development partner can lead to a range of detrimental consequences. These risks encompass wasted capital due to a highly flawed product, increased stress caused by poor quality design, as well as damage to credibility and brand reputation.\n\nOn the flip side, there are numerous benefits associated with selecting the right app partner. These advantages include adherence to app store regulations, the creation of a well-designed and high-quality product that users appreciate, ease of maintenance and scalability, an exceptional user experience and ultimately quick post-production support and ongoing maintenance. These are just a few of the benefits that come with choosing the right app developers.\n\nWhile there are additional factors to consider, it is evident why the selection of the right app partner holds crucial importance in determining the success of your product.\n

Warning Signs to Be Cautious of When Choosing an App Partner

\nAs you examine multiple teams in your search for the perfect app partner, keep an eye out for the following red flags:\n

#1. Lack of Differentiation:

\nNot all app partners possess the capability to deliver the distinctive, revolutionary feature you desire to integrate into your product. Prior to entering into a contract with any app development company, regardless of their impressive online reputation, it is essential to ascertain that their technical expertise is not a concern.\n\nSeek references from the development partner’s past clients and ensure that the team members have a proven track record in creating innovative and robust solutions. By doing so, you can evaluate their ability to meet your specific requirements.\n

#2. Limited UI/UX and CX Expertise

\nNot every app partner possesses expertise in user interface (UI) design or creating a distinctive Customer Experience (CX), which plays a vital role in shaping your app’s overall user experience. While some teams may be capable of incorporating desired features into a web or mobile app, they may compromise usability and intuitiveness in the process.\n\nConsequently, you risk ending up with a product that fails to resonate with your target audience. To avoid this, it is important to inquire about the UI/UX expertise of potential partners early on in the discussions. This ensures that a focus on ease-of-use remains a priority throughout every stage of development.\nAdditionally, not all development partners excel in both mobile and web development. It is crucial to determine whether your chosen app partner is capable of constructing both versions of your digital product. If they can only handle one platform, you may need to seek out another provider to develop the mobile version. Always ensure that the design capabilities of the firm align with your company’s goals, so that your web and mobile product designs are in harmony.\n\nIn summary, finding the right experts in web and mobile app development is essential to ensure that your app delivers a seamless user experience and aligns with your overall business objectives.\n

#3. Restricted Technical Competence

\nConversely, certain app development partners may have the ability to create visually appealing and user-friendly solutions, but they may lack the necessary technical proficiency to implement all the distinctive features and functionalities that set you apart from competitors.\n\nTo assess a developer’s technical understanding, it is crucial to ask pertinent questions related to the intricate details of your proposed solution. By inquiring early and consistently, you can gauge their expertise and ensure that they possess the requisite technical skills to bring your vision to life.\n

Tips for Selecting an Excellent App Development Company/Partner

\nIt doesn’t have to be difficult to find the perfect app development company to help you build your digital product. These are some things to think about while looking for an app partner to help you narrow down your search options.\n

#1. Experience & Portfolio

\nFirst and foremost, you should assess the level of visual design by looking at the app developer’s portfolio. You should also download a couple of apps and test them out on your own. This will give you an impression of the app’s overall quality as well as the UX design.\n\nLearn how long the company has been in the app industry and how many apps it has developed. Keep in mind that you’ll need a companion for a long time. There’s always a chance that talented but inexperienced start-up teams won’t be able to stand up to the competition and exit the market.\n

#2. Explore Social Media Platforms and Niche Websites

\nSocial media platforms and specialized websites can be valuable resources for discovering exceptional online and mobile app developers. Websites like Dribbble and CSSMania offer inspiration and showcase the work of talented developers. Dribbble, in particular, allows you to click on a product design to learn about the agency behind it and explore their portfolio.\n\nHowever, it is advisable to visit specialized websites that provide directories of app development companies. Clutch and Goodfirms are an excellent resource in this regard, offering a comprehensive collection of reliable companies in the industry. By exploring these platforms, you can find reputable developers who align with your specific needs and preferences.\n

#3. Ensure Your App Partner Understands Your Business Strategy

\nCreating an app goes beyond the technical aspects of software development. It also entails comprehending your business objectives to ensure that your digital product can be effectively commercialized. It is important to confirm whether your app partner is willing to delve into the financial aspects of your project. Ideally, they should have business analysts who possess a solid understanding of your business concept. By ensuring alignment between your app partner and your business strategy, you can enhance the chances of developing a successful and commercially viable app.\n

#4. Balancing Budget and Vision

\nAligning your budget with your vision is crucial. While you may have grand aspirations of creating the next Angry Birds, it’s essential to consider the associated costs. Development timelines are contingent on various factors, and skilled developers can help scale your concept while being mindful of your budget.\n\nAs mentioned earlier, attempting to create a high-quality app on a tight budget may not yield satisfactory results. It is therefore advisable to seek a dependable and competent team of specialists who can perform the job correctly, rather than opting for low-cost hobbyists. Prioritizing quality and expertise over cost will ensure a better outcome for your app development project.\n

Final Thoughts

\nBy following the methodologies and best practices outlined above, you should be able to compile a list of potential app development partners that meet your broad criteria. Choosing a top mobile app development company can lead to a fruitful long-term partnership that benefits your app in the long run.\nHowever, your journey doesn’t end there. To make the best choice, you need to delve deeper into the list of development partner candidates and find the one that aligns most closely with your long-term requirements.\n\nIf you’re seeking exceptional app partners, consider Continuum Digital. We offer comprehensive solutions that cater to all your needs. Our team of experts will guide you through the process, ensuring a thorough understanding of your requirements and delivering the desired end result. Start building your perfect app with us today!”},{“component”:”hc_pt_post_informations”,”id”:”KIJMi”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/find-app-development-partner.webp|214|363|18127″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Strategies for Discovering App Development Partners for Your Business first appeared on Continuum Digital.

The post Strategies for Discovering App Development Partners for Your Business appeared first on Continuum Digital.

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• Marketing issues.

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• Order processing issues.

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• Problems in receiving payments

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• Shipping products, etc.

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\nTo overcome these challenges and meet customers’ expectations by facilitating the sale and purchase of auto parts and vehicles online, auto parts businesses should seek extremely reliable and robust automotive eCommerce software’s, following are some benefits of working with one.\n

Benefits of an Exceptional ECommerce Solution

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• Product Data is structured to fit a format.

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• Integration of the physical/offline store

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• Strengthening of Brand image.

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• Optimization of SEO with product description on landing pages.

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• Product Bundling.

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• Advanced Filter options: by model kind, manufacturing year, etc.

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• Responsive and user-friendly web design.

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• Dynamic Pricing practices for a futuristic business model.

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• Use of Artificial Intelligence to the company’s aid.

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• Inventory management.

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• Tracking and Order Management.

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\nSince businesses have nothing but to gain from lucrative eCommerce solutions, let’s look at Magento which seems to be one of the pioneer solutions for all eCommerce needs.\n

What is Magento?

\nMagento is a technological platform, amongst the most preferred ones today; it is an essential tool for building B2B and B2C eCommerce stores. The Magento platform offers certain unique & outstanding capabilities for store owners that helps accelerate online sales.\n\nNot only does Magento ensure your eCommerce success, but it also creates an all-around web and digital experience for your automotive eCommerce website store adding to your business tenfold. Magento is your first step towards creating a successful online shop, loaded with excellent features and functionalities; it offers countless options for web developers to build an online store that network on a global level.\n\nIts visually appealing interface, feature-laden functionalities, fully customized and responsive confluence, and search engine-friendly website structure make it the best tool in the automotive Bizz!\n

Perks of Using Magento: Exceptional Automotive eCommerce Features

\nWith Continuum, you use Magento for an inclusive customer experience, it is a highly flexible, robust, scalable, and rich-featured platform equipped with a user-friendly shopping cart, and VIN-based search, to help you run your automotive business at a higher rate. We blend the right features to make your online business much simpler, faster, and smarter. Based on our expert research, here are some of the outstanding features that will help your business with building brand loyalty and better customer engagement.\n

#1. Magento Multi-store Functionality

\nECommerce websites that integrate into Omni-Channels for retailing allow the Admin to sell automotive products at different channels while managing it from a single dashboard.\n\nA gamut of storefronts that Magento brings you:\n\nThe Website Or Online Store\nHelps build a responsive website with advanced features that perform well on all devices.\n\nPhysical/ Offline Store\nHelps create systems so that inventory can be automatically updated when a sale is made from an online store or offline store.\n\nOnline Marketplaces\nShowcase your company products to a large audience by listing your products on high-traffic, popular marketplaces like Amazon and eBay.\n\nSocial Media\nThe haven to modern shoppers, social media platforms like Facebook, Pinterest, Instagram, etc are the new big thing and customers in plenitude buy their goods and services from these.\n

#2. An integrated email marketing system

\nThe emails or notifications that welcome new users, the cold emails to re-engage the existing ones and follow-up emails with cart abandonment messages can be easily done by the marketing automation system that a platform like Magento serves.\n

#3. Smooth exchange of information

\nAn automotive eCommerce solution enables the smooth exchange of information including inventory, client, product quantity, orders, payments, shipping information, and many more. Automating this information can be done in real-time via ERP integration with the online store. This way, both the buyer and seller can easily access the required information which builds trust and transparency.\n

#4. Improved Order Processing

\nBuying automobiles is a task since it is a higher-risk investment. A well-organized automotive web store with advanced filter options helps customers in browsing different products and selecting the products that best fit their requirements and budget. An effective automotive eCommerce solution like Magento leaves no scope for error, regardless of the traffic of orders or their quantity.\n

#5. Easy Product Navigation

\nFinding out just the right auto parts is key to most customers. Searching for specific auto parts in a store filled with Lakhs of products can be daunting, with an automotive eCommerce store, it is easy to apply multiple filters and narrow down the search and find the exact product with fewer efforts and more gain.\n

#6. Easier Marketing- Product Recommendations

\nImplementing marketing strategies for automotive businesses requires an accurate prediction of customers’ requirements. Features like ‘Product Recommendations’ allows the customers to view other related products, as soon as they click on some product. With excellent eCommerce solutions like Magento, it’s easy to cross-sell and up-sell products and boost sales.\n

#7. Seamless Shopping Experience

\nThe records like order details, shipping addresses, payment receipts, warranty and guarantee cards, and product certifications are easily manageable through an automated automotive eCommerce solution like Magento that can easily handle the management of these records with zero error.\n\nMagento, with all its robust web development tools, offers highly secured payment gateways like Braintree and many more. These secured payment platforms help in minimizing cart abandonment and reflect an increase in sales.\n

 #8. Cost-effective Marketing

\nDigital marketing of automobile industry products is an efficient approach both monetarily and based on the lack of time consumption and an ideal way to drive automotive sales. After creating an optimized Landing page for the company website our specialists focus on reducing your IT overheads and improvise the business process to reduce manual intervention to the minimum.\n\nWith all the above benefits that Magento brings, We at Continuum make sure that we work not just as your technology partners, but as partners who bring you solutions to optimize your business flow and help you achieve higher conversion rates with maximum cost savings.\n

One-Stop Shop for All Your Magento Ecommerce Development Needs

\nCreating a strong online storefront with the latest updates can lead to immense progress in demand and traffic coming your way. Augment your eCommerce website with end-to-end digital commerce services and solutions at Continuum Digital. We offer full-scale re-platforming, site upgrades, integrations to maintenance and support, and everything that could possibly need an upgrade for your success.\n\nOur eCommerce services are tailor-made to drive profitable results for maximum benefits to your organization. Build your online store with the careful precision of our domain experts at the best Magento Development company in Toronto.\n\nCreate an all-around web and digital experience for your automotive eCommerce website store business with Magento by initiating a discussion with us today! And let our Magento experts fulfill all your eCommerce requirements so that you stay updated with all the latest innovations leading you towards a triumphant eCommerce implementation.”},{“component”:”hc_pt_post_informations”,”id”:”XFmEL”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:false}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/magento-ecommerce-for-automotive.webp|214|363|18128″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Magento eCommerce Store: A One-Stop Business solution To Flourish In The Automotive Industry first appeared on Continuum Digital.

The post Magento eCommerce Store: A One-Stop Business solution To Flourish In The Automotive Industry appeared first on Continuum Digital.

Here are 10 actionable tips for your website that’ll help you convert traffic into leads consistently

\n \n

#1. What’s your end game?

\nBefore you begin designing your website, first and foremost ask yourself, what’s your motivation for this website? What do you wish it conveys to a person about your company? With these things in mind, define a niche or a theme for your site.\n

#2.Minimalistic aesthetic is in

\nProfessionalism is key. Flat colors – whites, blues, greys – suit the impression you’d want to make. A simple, neat website helps your customer find whatever information they need relatively easier. Include tons of whitespace to reduce distractions and direct the user’s attention to where you want it to be.\n

#3. The customer is always right

\nThe best advice you could get while constructing a website is to keep your user in mind. Be it website navigation, loading speeds or placing elements, optimise everything to make the site as user-friendly as possible\n

#4. Make it SEO optimized

\nThis shouldn’t come as a surprise. Investing in good SEO could make or break your digital marketing campaigns. The objective is more visibility, higher customer outreach, increased traffic and market authority. Include keywords so that your page pops up in local search results and Google Featured Snippets.\n

#5. Visual learners

\nImages are the most eye-catching and it would be a shame if you didn’t display all your beautiful projects front and centre on your website. A galleria section would be wonderful too as it sets a precedent of what the customer can expect from your company.\n

#6. Trust the process

\nWhile it’s important to display your finished projects, don’t forget to show some pics of ongoing ones. Bringing the user along on the journey creates a subconscious feeling of trust.\n

#7. Word of mouth

\nIn the age of online reviews, people inadvertently trust customer testimonials. It offers the user unbiased opinions about the company and its services from a place of authenticity. So include unedited previous customer testimonials.\n

#8. Blogging all the way

\nContent creation is at its prime. Blogs help increase visibility, domain authority and create opportunities for your page to show up on several search results, especially Google Featured Snippets. They display know-how and allow you to showcase your specialization, garnering the attention of the right crowd.\n

#9. Solid numbers

\nAnother eye-catching piece of data is statistics. Saying “x projects were completed in the last year” or “Project completed within Y days” provides customers with concrete (excuse the pun) information\n

#10. Check, check everything

\nLook over everything before you publish your website on the web, for everyone to see. Common errors, while bound to happen, give a very unprofessional vibe that you definitely want to avoid. Make sure your pages are complete, your contact information is readily available and there are no spelling or grammatical mistakes.\n\nAnd lastly, keep growing. Don’t expect to be one and done with your website. It is something that should be ever-evolving, just like your company. With trends changing at the drop of a hat, it is almost a requirement. Keep looking for ways to better the user experience and provide utmost satisfaction. But don’t be afraid to start working on your website right away. Hope these tips provide effective improvements to your company’s website. If you run into any obstacles or require further assistance for your construction company website, we’re always happy to help.\n\n “},{“component”:”hc_pt_post_informations”,”id”:”hOA1r”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/website-design-for-construction.webp|214|363|18125″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post 10 Actionable Website Design Tips for Construction Companies first appeared on Continuum Digital.

The post 10 Actionable Website Design Tips for Construction Companies appeared first on Continuum Digital.

\n \t
• You have added new services to your portfolio and the current domain name has become irrelevant.

\n \t

• You have changed the service area and the location specific domain has become invalid.

\n \t

• You have found the domain that matches your brand name better.

\n \t

• You want to scrap current brand for some reason and want to launch a completely new brand name.

\n \t

• You have found the shorter domain name which wasn’t earlier available.

\n

\nIn any case, if you have implemented SEO on your existing domain, then It might be tough to move an existing or launch a new website without negatively impacting your keyword rankings. When implementing such adjustments, even large, established firms can lose up to 70% of their organic traffic if not migrated correctly.\n\nThat, however, does not have to happen to you. We strongly suggest you reach out to the top nearby SEO Consultant to assess your current SEO and plan the successful migration for you. Stay tuned for the best practices of relaunching a new website and/ or to the new domain without affecting your rankings.\n

Website Redesigning?

\nA website overhaul entails more than just a visual makeover. It also allows you to change the essential structure of your website to make it easier to navigate for visitors as well as blend your new ideas with existing marketing strategy.\n\nWhen it comes to design user experience, a basic guideline to remember is that complicated and fancy animated design is rarely good. For your visitors, you want it to be as easy and user-friendly as possible. You can make sure of all such things during a major website revamp and relaunch.\n\nThis is an excellent moment to assess your site thoroughly, determine your objectives, and formulate a redesign strategy.\n\nSometimes It can be tough to know when you need a revamp of your website. But according to a 2020 survey, these are some of the top reasons why and when you need to decide to redesign your website-\n

\n \t
1. Low conversion rates (80.8 percent)

\n \t

2. High bounce rates (65 percent)

\n \t

3. Need a better user experience (61 percent)

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4. Not all gadgets are responsive (53.8 percent)

\n \t

5. Web Page is no longer active (38.5 percent)

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6. It’s not search engine friendly (23.1 percent)

\n

\n

SEO Checklist to Avoid Big Drops in SEO traffic whilst revamping and or transferring existing site to a new domain

\nBefore beginning the redesigning process, a site owner sometimes neglects to consider SEO difficulties. This is a major blunder and will cost you a bomb. Many of your past SEO strategies won’t work on your new site unless you follow a few things before proceeding.\n

SEO CHECKLIST:

\n

\n \t
1. Back up your existing website fully along with database

\n \t

2. Backup onpage SEO

\n \t

3. Examine existing copywriting and identify the pages that are no longer valid

\n \t

4. Gather benchmark data

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5. Use temporary URL or Staging Server URL for designing, migrating, and testing a new website.

\n \t

6. Consider optimizing Information Architecture whilst redesigning.

\n \t

7. Optimize the outdated content where needed.

\n \t

8. Put together URL redirection plan and do it cautiously.

\n \t

9. Target improving page speed.

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10. Ensure migration of Page Tile, Description, and Heading Tags intact as possible on the new website

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11. Review and make sure both external and internal links are working.

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12. Assess website responsiveness and cross-browser compatibility.

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13. Fully test website once again upon completion to go live.

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14. After going live to the new domain, make sure to verify new domain property with the same ID used for Google Search Console

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15. Setup change of address in Google Search Console

\n \t

16. Submit the new updated XML Sitemap to Google Search Engine

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17. Work on Off page SEO and update new domain link where applicable.

\n

\n

Backup your existing website

\nBefore making any modifications to your site, you should have a copy made by your developer. So that you can refer it back when in need to perhaps find an old link or meta of a landing page etc. to fix SEO even after going live with the new website. Back up your data to a separate staging URL. Remember to keep this staging URL hidden from the search engines.\n

Backup On-Page SEO

\nMust backup all pages Meta titles, description, heading tags, internal links, image tags, page URLs, etc., all important onpage SEO items.\n\nExamine all the links and metadata of your existing website. This will aid in the detection of broken internal or external links, the marking of outdated content pages, and the examination of the title tag, image tags, etc. You need to make sure all of these are safely migrated to a new website with possible better fixes / optimization.\n

Examine existing copywriting and identify the pages to scrap that are no longer valid

\nMany websites’ organic visibility is fueled by content. 82% of marketers employ content marketing, and it is the foundation of many successful businesses.\n\nA better responsive website redesign can boost your content efforts to new heights, but first you must have a clear image of what is your SEO standing. Using your statistics, conduct a full content audit to establish your most important pages that derive good traffic, determine which pages are irrelevant or obsolete that needs update, and determine which pages should be redirected or merged with other pages.\n\nThis is an ideal opportunity to delete some of your outdated pages. Is there any information on your website about expired promotional offers? Are there any landing pages on your site that are no longer in use? Make a list of them and cross them off your list of things to get rid of.\n\nBut be cautious. Even if a page is no longer active, it may still have good backlinks pointing and deriving organic traffic. Before eliminating any page, be sure this isn’t the case. If an old page is still receiving a lot of traffic, updating it makes more sense instead of removing it. If you decide to remove any page, make sure you are redirecting that old URL to the relevant page of the new website, so you don’t lose the SEO.\n

Gather Benchmark Data

\nGather and save essential website statistics in advance, such as your site’s focus keywords, pages ranking on SERP, organic traffic, indexed pages, conversion rate, and revenue. This information will help you understand how well your new site performs once it goes live.\n\nTip: To analyze this data, you’ll need to utilize your implemented Google Analytics and Search Console. Consider using a premium service such as SEMrush to get some meaningful site audit reports.\n

Use temporary URL or Staging Server URL for designing and testing a new website

\nIn most cases, the development team will keep your site in a temporary URL during the pre-launch phase. It allows for more effective teamwork. However, search engines must be prohibited from accessing this development version.\n\nTip: You can set up robot.txt to prevent your site from being indexed.\n

Information Architecture should be optimized whilst redesigning

\nOver 60% of consumers say they abandon a website because of poor navigation. Even though website navigation and information architecture (IA) are not the same thing, your IA should guide the structure of your site navigation.\n\nThe way you organize content in your sitemap is referred to as information architecture (IA). Your website’s navigation is how you structure it.\n\nOn the first visit, 38% of consumers will examine the layout and navigational links of a website.\n

Optimize the outdated content

\nYou should have a decent idea of what content you want to keep after performing your content audit. If you put in the time and effort to do your audit, you’ll almost certainly have identified some places for improvement for some of your finest pages.\n\nA website redesign is a great way to freshen outdated information and breathe new vitality into it. By itself, this method can boost organic traffic by up to 106 percent.\n

Put together URL redirection plan and work on it cautiously

\nThe structure of your website will be altered whilst revamping your website. Some pages will be relocated, while others will be removed entirely.\n\nIn the world of SEO, tiny tweaks can have significant impact. According to 60% of marketers, SEO and content marketing are their primary sources of leads.\n\nYou’ll lose not only your referral traffic, but also the page and domain authority that those backlinks have already built up if you don’t use URL redirects in a better way. Make sure your SEO / Development team focus enough and work on all existing URLs without missing any single URL.\n\nIf possible, keep the URL structure same as is on current website to avoid major SEO keywords ranking drop for the important pages.\n

Focus on improving Page Speed

\nThe importance of page speed cannot be overstated. Everyone has experienced the frustration of waiting for a website to load for an eternity, and you know what happens when that happens: users leave and hunt for information elsewhere.\n\nPeople nowadays expect things to happen faster – thanks to technology and dealing with a website is no exception. If a website takes more than 4 seconds to load, 25% of visitors abandon it, and a one-second delay results in a 16 percent loss in consumer satisfaction.\n\nThis is something you should think about from the beginning of your redesign, and you should make it a priority for your developer.\n

Ensure Page Tile, Description, and Heading Tags are intact on the new website

\nDo you have adequate title tags and descriptions on all of your site’s pages? Are you making proper use of heading tags? These are some things to keep in mind when creating new pages.\n\nTip: A title tag should be between 50 and 60 characters long and include keywords relevant to the page. In SERPs, the meta description appears beneath the blue link. In 160 characters, it should offer a succinct summary of the page. Any description that is longer than this will be cut off.\n

Review both External and Internal Links

\nIt’s a good idea to double-check that all of your external links are referring to the correct locations (i.e. not broken). Also, as your URLs change, double-check that your internal links are still working properly.\n

Assess website responsiveness and cross-browser compatibility

\nIn the mobile first era, you need to make sure the new site design is fully responsive before going live. Checking if the site is responsive is one of the most crucial tasks in the redesign process. The new design should be tested on possible all devices to make sure the site is properly accessible for the majority of browsers and devices.\n\nFirefox offers a \”Responsive Design Mode\” that you may use to see how your website will appear and act on various screen sizes and devices. Firefox should be used to access your website. Then select Menu > Tools > Responsive Design Mode from the drop-down menu. Use the Ctrl + Shift + M (Cmd + Opt + M in Mac) keyboard shortcut instead. There are some automated tools available as well that allows to test the site rapidly.\n

Fully test website once again upon completion to go live

\nInternal links account for 0.27 percent of broken links on the internet, whereas external connections account for 1.37 percent. Whilst testing your website after a redesign, you must revisit all links before launch and reassess all the points above to make sure the new site launch does not hurt your SEO big way and eventually improvise rankings and gain the authority back if it’s a new domain.\n\nMake sure you launch your new site only after enough testing on all fronts, because the flaws might have serious impacts.\n

Verify new domain property and setup change of address

\nNow that your new website is launched, you should right away verify new domain property with the same ID / account registered at Google Search Console and also setup change of address.\n

Submit the new updated sitemap

\nYour website’s XML sitemap serves as a road map. It’s important to submit the updated sitemap to Google and other search important search engines you focus.\n\nYou can prepare the sitemap manually by adding each URL of your new site, or you can use an SEO plugin like Yoast to handle it for you if it’s a WordPress website design.\n\nGoogle’s crawlers may completely ignore your site if your XML sitemap is incorrect.\n

Continue working on Offpage SEO:

\nYour SEO consultant must have a plan ready beforehand for the Off-page SEO update if it was implemented for your current domain. You probably want to quickly update the new domain for important social sites from for better brand recognition and discuss with your SEO consultant for the rest of the submitted or new backlinks action plan to improve new domain’s authority.\n

Final Words

\nAfter you’ve completed everything and your site has gone live, keep an eye on how your new site’s organic traffic and rankings improves over the next few months. By looking at this, you can see if any additional optimization for your new site is required.\n\nYour site will undergo numerous significant modifications because of a redesign or migration. Even if you’re cautious and observe all the regulations, you will notice that your search rank has slipped a little initially. Don’t worry. Keep investigating the data to see if you missed out on anything. Also, make sure to adhere to all the items in the checklist. You’ll be up and running in no time and will also be able to see your improved rankings in couple of months or sooner.\n\nIf you’re someone who’s looking to redesign or revamp your website and are worried about your SEO rankings, we at Continuum Digital can help you safely do the same without hurting your SEO and reach. While doing all this, we make sure our expertise in the field only benefits your project but also helps you with ways to scale up.”},{“component”:”hc_pt_post_informations”,”id”:”F86aE”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/how-to-redesign-your-website-or.webp|214|363|18126″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post How to redesign a website or transferring to a new domain without losing SEO? first appeared on Continuum Digital.

The post How to redesign a website or transferring to a new domain without losing SEO? appeared first on Continuum Digital.

Ecommerce Top Trends To Watch:

\nHere are seven important trends you need to know about:\n

1. Post-Purchase Experience

\nOne of the most critical trends in ecommerce right now is the post-purchase or after-sales experience. Businesses that make customer experience a priority enjoy 4-8% higher revenues than those that don’t. This is clearly a growing concern, since the number of companies trying to improve their customer experience has gone up radically from 36% to 66%.\n\nTo ensure that you’re providing a positive post-purchase experience, you’ll need to implement the following measures:\n

\n \t
• Provide a good return policy, and possibly offer free shipping on returns. 

\n \t

• Proactively follow up with customers who have purchased from you to see if they need anything else, or if they have any questions about your product. 

\n \t

• Make sure customers are happy with their purchases. 

\n \t

• Offer a discount or another incentive if they refer friends to your site. 

\n

\nThese initiatives make customers feel appreciated while building your brand. If someone has a positive experience with one of your products, they’re more likely to buy from you again in the future.\n

2. Mobile Commerce

\nMobile commerce has been around for a while, but it’s recently grown to such an extent that app and software developers are paying closer attention now. As a result, you can expect to see more new features, such as virtual reality shopping experiences on your phone.\n\n you’re selling on Amazon, the good news is that this platform already has a mobile app that makes it easy for customers to complete phone-based purchases.\n\nHowever, if you have your own site, you’ll need to make sure that your site is optimized for mobile use. Here’s a checklist to help you out:\n

\n \t
• Make sure all pages are responsive and load quickly, whether on a computer or mobile device.

\n \t

• Use appropriately sized fonts so people can read your content and easily find what they’re looking for.

\n \t

• Make all buttons big enough so they can be conveniently tapped with a finger.

\n \t

• Add adequately sized product photos so people can accurately view and appreciate your products.

\n \t

• Add informative and quality videos where appropriate.

\n \t

• Ensure that your site and its elements automatically and quickly change dimensions, based on the size of the viewer’s screen.

\n \t

• Add links to the mobile version of your Amazon product pages so people can find them easily.

\n

\nAs of the second quarter of 2022, 59% of website traffic came from smartphones. Google is responding to this trend by including mobile-friendliness as part of its ranking algorithm. Ensuring that your website is optimized for mobile use is not only convenient for mobile-based users, but also helps you rank higher on Google search engine results pages (SERPs).\n

3. Omnichannel

\nOmnichannel strategies have also been around for a while now, but they only recently became a necessity for businesses that want to stay competitive. Employing this smart strategy means giving your customers multiple channels to accomplish the same tasks or access different functions, like checking out and browsing products.\n\nIf you’re an Amazon retailer, this can mean having a separate website that sells your products, or including external links that lead to your Amazon product pages. It may also entail giving your customers different ways to check on their order status, such as on the site where they ordered their product and by email.\n\nTo effectively deploy an omnichannel strategy, you need to find out where your customers are shopping and browsing, so that you can create an online presence in those domains.\n\nCompanies with omnichannel strategies retain 89% of their customers, whereas companies without one have a much lower 33% retention rate.\n\nThe end goal is to provide as seamless an experience as possible, from browsing to receiving their order. Many companies now provide this type of shopping experience, so businesses that are unable to keep up may be left behind.\n\nA few years ago, Target partnered with Pinterest to increase its online presence and sales. Though the retail giant is primarily known for its brick-and-mortar retail outlets, this enabled people to take a picture with the Pinterest Lens while the Target app presented them with similar items that are available for purchase.\n

4. Live Streaming

\nYou’ve probably heard of live streaming, and may be wondering how it can help you. Live streaming is an excellent way to communicate with your audience and grow your business.\n\nLive streaming is another feature that’s been around for a while now, but it’s becoming even more increasingly popular and accessible with time. You no longer have\n\n \n\nto be an experienced video editor to create your own quality live streams.\n\nYou can connect with your audience in real-time as a live streamer. Doing so creates an intimate connection between viewers and presenters that other forms of media such as text or email can’t match.\n\nBy interacting with viewers on social media platforms like Facebook Live and YouTube Live, you can build your brand, increase monthly sales, and create a loyal following. You can also reach out to people who may not have heard of you before, and get them interested in what you have to offer. In addition, live streaming gives viewers the chance to ask questions and interact with presenters in real time, which makes them feel more involved in the process.\n\nOn a global scale, people spent over 480 billion hours viewing live stream content on their mobile phones in 2020, and the live streaming industry is expected to be worth $330.5 billion by 2030.\n

5. Personalized Experiences

\nPersonalized experiences are the future of ecommerce.\n\nIn a recent survey, 71% of shoppers felt somewhat frustrated or very frustrated by the impersonal nature of modern retail experiences. Additionally, 80% of consumers said they were more likely to purchase from companies that provided a more personalized experience.\n\nPersonalized experiences are important because it’s a key way for retailers to differentiate themselves from competitors and build loyalty with customers.\n\nA stronger connection between brands and customers can lead to increased sales, higher customer satisfaction ratings, and more repeat purchases.\n\nIt’s important to note that personalized experiences don’t have to be expensive. In fact, many of them can even be accomplished on a shoestring budget.  Some of the most effective personalization strategies include:\n

\n \t
• Offering customers product recommendations based on their past purchases

\n \t

• Sending emails with an offer for a new product similar to one they recently bought

\n \t

• Customizing checkout pages to provide more relevant information

\n \t

• Creating an email experience that is more personal than traditional generic, mass-market emails. This may include creating a custom image for the email, or including information about the customer’s purchase history.

\n

\n

6. Chatbots

\nChatbots are a new trend in ecommerce that’s growing exponentially. More and more ecommerce companies are using bots to improve customer service, integrate with other apps and tools, and provide a new way for customers to interact with products.\n\nChatbots are also providing new ways to sell online. Some of the biggest global brands are using chatbots to reach out directly to consumers and engage them in conversations about their product catalogs.\n\nChatbots can easily help customers find what they’re looking for, answer questions about shipping times or return policies, and even provide information about new products that might interest the consumer.\n\nChatbots are also being used to improve the customer experience. A chatbot can send out automated messages in response to specific scenarios, such as reaching out to a new customer or sending an order confirmation.\n\nThis reduces the amount of time it takes for someone to respond, which can help reduce costs and increase efficiency.\n

7. Voice Search

\nVoice search is quickly becoming the preferred method for searching for online products. This feature allows users to ask questions and get answers from their devices in a natural way, which makes it more enjoyable than typing. It’s also easier to use than most mobile app-based search engines because it doesn’t take up space on your phone or require downloading another app.\n\nVoice search is an important detail for ecommerce, because it allows shoppers to find products that they might not have found otherwise.\n\nFor example, if you’re looking for a pair of running shoes but you don’t know the brand name or model number, voice search can help you find exactly what you’re looking for. You can ask Google Home (or other similar devices) questions like, \”Where can I find Nike running shoes?\” or, \”What color is this shoe?\”\n\nThis can be especially useful for shoppers who don’t know much about the product they’re looking for, but have some idea about their preferred features.\n

 Conclusion

\nThere’s no time like today to get ahead of the competition and offer a superior online retail experience for your customers. As these trends grow and dominate the retail landscape, you’ll be glad that you made the effort now to change and adapt based on customer behavior, ecommerce industry trends, and the latest tech features.\n\nWe hope that our insight into these seven trends will help you not just survive, but thrive, as we approach 2023 and beyond.“},{“component”:”hc_pt_post_informations”,”id”:”yJMZm”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/ecommerce-trends-to-follow.webp|214|363|18124″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Ecommerce Trends in 2023 and Beyond first appeared on Continuum Digital.

The post Ecommerce Trends in 2023 and Beyond appeared first on Continuum Digital.

Importance of Digital Marketing for an E-commerce

\n

\n \t
• To Know your Target Audience. Most digital marketing channels allow for cross-communication between you and your audience. This will help you gain valuable insights into your target consumer base and customize your products accordingly. You can also directly reach out to them to answer their queries and solve their problems.

\n \t

• Wider reach. Digital marketing will allow you to reach users from all over the world. International brand awareness and new customer acquisition are more than easy if you employ digital marketing.

\n \t

• Brand Awareness. Online presence is the essence of every single e-commerce business. With digital marketing, you can create the presence you like. Your online presence also determines the number of trust people will have in your brand. Social media campaigns, insightful blog posts, backlinks, etc., increase brand awareness and help you gain new clients.

\n \t

• Better revenues. Increased ROI is one of the many benefits of digital marketing. A wider reach, better lead generation, and more customers are all possible with digital marketing. Besides, this type of marketing is usually cost-effective and works better to build a long-term relationship with your clients.

\n

\nThings to Consider Before Picking a Digital Marketing Channel\n

\n \t
• Relevance: Every social media platform comes with its own set of unique features. As an e-commerce brand, you need to pick and choose which feature will help your cause the most. Spreading your wings across all channels will not do you justice. Instead, focus on the most important platforms for your brand, and double down on incorporating them into your marketing plan. For example, if your brand’s USP lies in visually appealing products, Instagram will work better for you than LinkedIn, or videos will work better than written content. Do some trial and error and zero in on your preferred channel.

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• Budget: While most digital marketing channels are extremely cost-effective, choosing channels that fit your overall marketing budget is always the best move. Budgetary restraints can result in poor marketing decisions. Hence, pick a channel that works well with your budget and utilize its full power. Instead of half-heartedly using Search Engine Marketing, you can explore all the free options Social Media Marketing has to offer.

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• Target Audience. When choosing your digital marketing channel, the most necessary thing to consider is your target audience. If you cater to GenZ, social media marketing is your best bet. But, if you cater to a somewhat older audience, email marketing or getting organic traffic will further your sales.

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• Competition. Having a thorough knowledge of what platforms your competitors are using will give you insights into bettering your own digital marketing strategy. Analyze their trends, figure out what works for them, and leverage that information to implement your plan of action. In fact, keeping an eye on your competition’s marketing moves can help you figure out what channel you need to use to stay relevant.

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Most Important Digital Marketing Channels for E-commerce

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#1. Search Engine Optimization (SEO)

\nOrganic traffic is one of the best marketing hacks. It has been getting extremely tough to generate traffic using online search engines. With the increase in the number of online stores, getting a place on the search results page requires a well-crafted SEO plan of action. 2022 will roll out with a bunch of new SEO trends that will change the entire game. Using them will bolster your digital marketing cause. Specific keywords and phrases can bring you to the top of the Google results page. To get the attention of search engine crawlers, working with quality engaging content and optimized web pages is essential.\n

#2. Search Engine Marketing (SEM)

\nGetting organic traffic is seldom as easy as it may seem. It is a long and winding road. That is where SEM enters the picture. With a little paid advertising, you can reach out to your target audience effortlessly. The top search results on a search engine results page are usually ads. These are what we call pay-per-click ads. Every time a user clicks on these ads, the search engine gets paid a predefined amount. Google AdWords allows competitive businesses to bid for keywords, and the winner gets the top results spot. Using a strategic bidding model and investing in a little ad marketing, you can increase traffic to your webpage. The best part is that when you have enough and desired traffic to your online store, you can stop paying for the ads.\n

#3. Email Marketing

\nThis one is an oldie but a goodie. Email marketing has existed among us even before the popularization of the modern internet. Remember the old pamphlets with newspapers? Email marketing is just that, but a little more sophisticated. And now, with an increase in online traffic, email marketing is getting popular by the minute. In fact, in 2020, HubSpot reported that 80% of marketers experienced an increase in email engagement over the previous year. Apart from sending out offers and discounts, you can send newsletters, reminders, notifications for new products, research articles, etc. All you need for a good email marketing plan are strong subject lines, links to your website, a strong mail body. Providing your customers with something memorable, informative, and creative- all in their inboxes- can help you create a loyal client base. Work with some visual content as well- banners, flyers, etc.\n

#4. Social Media Marketing (SMM)

\nPeople are obsessed with social media and spend hours on end scrolling through their favorite apps. Social media marketing can garner a lot of traffic to your e-commerce website if done properly. These apps are built for engagement and communication- both are amazing customer satisfaction tools. Every platform offers both paid and organic promotional features. It’s easy to go viral with social media and build brand awareness. Among digital marketing channels, Instagram yields the second-highest ROI for marketers. With features like online shops and cross-promotions, Instagram houses unlimited features to get you the desired results.\n

#5. Content Marketing

\nLike social media marketing, content marketing has a far and wide reach. Offering people information and helpful tips always works in your favor. Create insightful content surrounding your products. It costs nothing and offers something of value to your target audience. This will encourage them to purchase from your store. Apart from building a certain brand reputation, you can use this marketing channel to rank on search engines as well. Blogs, videos, research articles, newsletters, interactive webpages, creative landing pages, etc., are all fabulous content marketing strategies that can help you sail through.\n

#6. Referrals

\nDriving traffic to your website is the end goal for any e-commerce business. Any digital marketing specialist will tell you that SEO isn’t the only way to do so. Referrals are quite effective in doing so as well. Whenever a user enters your website using a link, search engines rank it as referral traffic. Backlinks and guest posts are the most common ways of referral marketing. Along with driving traffic to your website, these also play a huge part in building brand awareness. Online reviews and comments on other blogs also work pretty well.\n

#7. Affiliates

\nYou can reach out to potential marketers to have them promote your products. Each sale they make, they get a percent of the profit. Both the parties benefit this way. Sponsored posts on social media or review blogs are perfect examples of affiliate marketing. Per Forbes, affiliates help drive over 15% of e-commerce sales.\n

#8. Engaging Website

\nInteractive and visually appealing websites increase the customer retention rate. Doing so creates a good impression and lets your audience know that you care about your brand. This also makes sure you can grab their attention before they switch over to other sites. A user-friendly website that is easy to navigate will also increase the probability that the users will make a purchase. Make sure you optimize your page to make the loading time faster.\n

#9. Influencer Marketing

\nThis is the latest trend among experienced and novice marketers. In fact, in 2021, the influencer marketing market value was 13.8 billion USD. And that number is only growing! Influencer marketing offers the chance to reach out to a new target audience. It also acts as word-of-mouth marketing with the influencer promoting your products on their platform. It can help increase customer acquisition and brand credibility. Moreover, people trust influencers enough to treat your brand as authentic and dependable.\n

Conclusion- Future of E-commerce Digital Marketing

\nWith more and more technological advancements, newer and smarter trends are setting in for digital marketing. Local SEO is the most imperative thing for an e-commerce digital marketer to focus on. Phrases like “near me” and “where to buy” have seen a rise in recent times, thanks to the global pandemic. Utilizing these to polish your SEO strategies will not only keep you relevant but will also help you increase your sales. Voice search is also touted to be the next big marketing strategy. It has become easier than ever to speak to your phones, and a voice search-friendly website will turn your brand golden. You may also want to keep an eye out for featured snippets, visual search, and online reviews and use them effectively to strengthen your marketing process.\n\nUnleashing your inner creativity is what is going to make your business stand out from the competition in the near future. Having an open mind and the zeal to pursue newer and daunting marketing schemes will put your brand on the map! Like Avinash Kaushik (Digital Marketing, Google) says, “70% of the time we’re going to focus on things that we know that are very core to our business. 20% is where we’re trying to push the boundaries. You get into the known unknowns. And the last 10% is a true crazy experimental stuff. Trying to figure out how to do uncomfortable things that we’re going to fail at more than we will succeed at. But with every success, you build a competitive advantage.””},{“component”:”hc_pt_post_informations”,”id”:”mwRKp”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2022/09/Digital-Marketing-Channels-for-E-1.webp|687|1920|18738″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post The Most Important Digital Marketing Channels for E-commerce first appeared on Continuum Digital.

The post The Most Important Digital Marketing Channels for E-commerce appeared first on Continuum Digital.

Legacy Modernization to the rescue

\nIn the age of technology, every business operates with a specific application that caters to all of the requirements of the business at the time but one needs to be mindful that the needs of a business grow and change as it cultivates with time. This change also brings with it a demand for the applications to support what the business requires in the current scenario, failing to achieve that might lead to increased cost and unfavorable user experience.\n\nOne must think of Legacy Modernization as a quintessential software update that uses modern technology to strengthen a business platform that has been operating with the same system application since its inception. This update is a bane that comes with multifaceted benefits if achieved successfully – It reduces IT costs that were earlier needed to bear the burden of carrying outdated applications, Creates agility in the business by adding newer ways to cater to their customers, increases productivity with creating ease for corporation staff, enhances customer satisfaction and leads to the overall growth of a business.\n

Challenges of Modernizing Legacy Apps

\nThe main reason that companies and businesses stick to their systemic applications that have continued as a legacy is because a shift to modern platforms feels daunting. This happens due to certain ingrained factors that include:\n

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• A knowledge deficit about the problems with the existing application

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• The impact of the transition on the performance of the business

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• The financial burden it might risk on the company.

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• Lack of Assurance of the quality of the new system

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• Dwindling of the optimization of performance with such a huge change.

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\nEven if a company decides to go through with the transition, despite so many concerns, data migration poses a pivotal challenge, because differences in encoding need to be managed with expert precision.\n\nWhen accosted with all these problems, a corporation or business might feel inept to conquer the task of modernizing their applications. In such a scenario they can outsource this task to software developing companies like Continuum Software Solutions which could be employed or contracted to provide solutions that would help transform such systems or applications into cloud-based applications by rewriting the source code, by either adding to the existing code or inputting it to a modern platform providing full support throughout the process for a feasible and smooth transition.\n

Facilitating a Sequential advent of Cloud Computing Services

\nAnything new should be taken with a grain of salt and so one must believe that legacy modernization will come with a set of challenges that a corporation would experience that would directly influence the business. This makes it essential to go into the shift with a proper set of steps that would ensure that the business does not get adversely affected through the course of this change. The following points could be treated as stepping stones for this migrating process:\n

#1. Auditing the performance of the existing system

\nThis is a preliminary and most crucial step in the process where the current system and operating infrastructure are accessed to discover which part of the existing software does not add any value to the functioning of the organization. It is also a crucial step that identifies which problems need to be weeded out when transferring and rewriting the source code to be upgraded to the cloud.\n

#2. Strategies to approach the Upgrade/Migration

\nBased on the workload of the company’s application system, two major ways to approach the migration can be adopted:\n

The Big Bang

\nA quick option, this strategy involves re-hosting the entire application on the cloud in a single go. This leaves the legacy system decommissioned as the whole workload is transferred to the cloud; it has a shorter period of implementation and hence is ideal for companies that have smaller or less complex workloads dependable on their legacy applications.\n

Phased

\nThis approach involves multiple shifts from the legacy platform to the cloud, spaced out through a period of time ideal for large migration projects. It is often used by companies where it takes more time to train the employees to work with the transition facilitating easier management and lower risk factors than the big bang.\n\nRead more about various cloud transformation strategies, including Re-hosting, Refactoring, and Re-platforming to make an informed choice for your organization, in our upcoming blogs.\n

#1. Forming a team of experts within the corporation or hiring aid from expert developers

\nTo ensure seamless legacy-to-cloud transitions it is essential that the team working on the migration process has expertise in the niche skills required, this could be achieved in one of two ways, either re-skilling certain members of the pre-existing staff or outsourcing the modernization mission to expert software developers. Hiring experts on the mission has its benefits as they can accurately assess the challenges involved and the amount of workload that needs migrating ensuring that the company reaches the BAU phase ASAP.\n

#2. Monetary forethought

\nAppropriate financial planning is extremely necessary before the advent of the required shift to the cloud, organizations should keep in mind that this would require them to spend a large sum upfront followed by continued costs that would be paid to the cloud service. Financial planning in this regard would then have to be mindful of the pre-migratory, migratory, and post-migratory phases. With appropriate budgeting, companies can enjoy the benefits of cloud migration to its optimum.\n

#3. Selecting the cloud service

\nRemember, this involves looking for something which is a perfect fit for your corporation. Your options in this regard would include any of the three models of cloud service:\n

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1. Software as a Service (SaaS)

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2. Platform as a Service (PaaS)

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3. Infrastructure as a Service (IaaS)

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\nTo make a pragmatic and informed choice read extensively on and about your three options, here.\n

Core Benefits of Legacy Modernization

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#1. Amplified Business flexibility

\nNot only does an automated system cater to the customers in an optimum fashion but it also competes in the market to produce and offer the best possible services that are in vogue with the current demand.\n

#2. Improved Team efficiency

\nLegacy systems often cause obstacles and prevent the smooth sailing of projects in an organization causing employees to perform tasks manually and involve lots of paper trails, a modernized system prevents this with automation and ensures employee efficiency and productivity where needed.\n

#3. Contemporary Tech Compatibility

\nSince all the systems that operate within an organization are up to date, they seamlessly operate and are compatible with the latest technology.\n

#4. Better Protection and stronger firewall

\nUpdating the system that is used for crucial business transactions, legacy modernization creates the highest possible quality of security for any business.\n

#4. Cost efficiency

\nMaintenance and operational costs fall to a minimum with legacy modernization, as the cost spent on the upkeep of an outdated system is eradicated by the employment of a now automated cloud service.\n\nIn the contemporary market economy, embracing the cloud for upgrading legacy applications for the growth of any enterprise seems imperative. A survey by Gartner perceives more investment in cloud services by organizations in the near future, read all about it here.\n\nSo if you wish to be a strong competitor in the present market and are looking to boost your application’s reach and overall performance or just want a wider audience base to have accessibility to your business services, contact our experts at Continuum Software Solutions Canada, your one-stop solution for all the Application optimization, development and maintenance gimmicks.”},{“component”:”hc_pt_post_informations”,”id”:”uQNmS”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/legacy-application-modernization.webp|214|363|18120″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Legacy Application Modernization: Turning over a New Leaf and Stepping on the Cloud first appeared on Continuum Digital.

The post Legacy Application Modernization: Turning over a New Leaf and Stepping on the Cloud appeared first on Continuum Digital.