Content Marketing - Continuum Digital https://continuumdigital.ca/category/digital-marketing/content-marketing/ Your Digital Transformation Partner Mon, 20 May 2024 10:49:03 +0000 en-US hourly 1 The Importance Of Video Content On Social Media Platforms https://continuumdigital.ca/the-importance-of-video-content-on-social-media-platforms/#utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-video-content-on-social-media-platforms Tue, 16 Aug 2022 17:29:18 +0000 https://continuumsoft.ca/?p=16447 {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2022/08/The-Importance-Of-Video-Content-On-Social-Media-Platforms.png|687|1920|16448″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:””,”breadcrumbs”:false,”white”:true},”title”:”The Importance Of Video Content On Social Media Platforms”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:” \n\nFrom selling goods to connecting to one’s beloved, social media platforms can show their wonder impressively in content marketing. And in today’s hectic life, video content makes it easier to reach a larger audience efficiently and faster. One could easily imagine why it is so. More than […]

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]]> {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2022/08/The-Importance-Of-Video-Content-On-Social-Media-Platforms.png|687|1920|16448″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:””,”breadcrumbs”:false,”white”:true},”title”:”The Importance Of Video Content On Social Media Platforms”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:” \n\nFrom selling goods to connecting to one’s beloved, social media platforms can show their wonder impressively in content marketing. And in today’s hectic life, video content makes it easier to reach a larger audience efficiently and faster. One could easily imagine why it is so. More than 82% of consumer internet traffic by 2022 is of Online videos, so this data clearly shows how much people are interested in getting their required information via easy-to-comprehend videos than large text documents. No offense, they are essential, too, for precise, detailed information.\n\nWith developing technologies and multiple video editing tools available in the market, it has become more accessible and easier to create and edit a video online. Product marketing via video content has become an essential key for various brands and small to medium businesses managing on social media platforms. It works so well that it isn’t going away anytime soon.\n\nDifferent factors concerned make it one of the satisfactory advertising and marketing strategies. It is the economical, undemanding, and the immense popularity of video content that more and more brands, from huge to small ones, are leveraging the potential of video content to boost their business and gain more and more buyers.\n

#1. Eye Catching

\nUnique, exciting beginning with amazing effects, color blocks, and graphics are the essential ingredients that stop the viewer from scrolling away from the product’s advertisement. It generates interest and questions about what this new product can offer. The product’s success depends on its actual trial in the market, but video content marketing grabs the attention to provide the chance for its survival and success. So it is critical to make a video that immediately grabs the attention of its viewers and provides the customer with most of the information in a short period.\n

#2. Easier to Comprehend

\nAnyone who has gone through the above or nearly the same experience can understand the power of online video. Remember, spending hours and hours in school and coaching classes to learn a topic (say centrifugal force) but one day before the exam, when one can do nothing honestly. One ends up searching on a social media platform for the aid to find a related video, and surprisingly the impossible to visualize and understand theories start making sense.\n\nOnline video content can explain and give most of the required information in the shortest period. Thus, making video content is more profitable than wordy articles, which take hours to read and understand. Make sure to make it as easy to understand as possible and provide them with most of the information. But at the same time, withhold some information to want them even more.\n

#3. Gain new audience

\nUnlike traditional marketing, content marketing via online videos provides one of the most significant advantages of enlarging the territory and reaching new audiences with the least of the effects. The new generation spends a fair amount of time on social media, and watching video content makes a prominent ratio. And the targeted audience of them is prominently GenZ. Thus, keeping that in mind switching to online video for product promotion could increase the reach of new audiences.\n

#4. Personal touch

\nDealing with customers is not only about making dollars. It’s about building trust and being transparent with the products they sell to customers. Online videos are the only way to connect the viewer face to face with a representative. Before selling it, it helps convey the story or legend behind the product, which genuinely interests the customer.\n\nIt’s essential to make your video as natural as possible. So adding behind-the-scenes or a few bloopers add more entertainment and humanize the video content; it gives the video content something different from the rest of the available video content on the internet.\n

#5. Easy to make

\nThere are only a few pieces of equipment one needs to create video content without spending a lot. One of the most basic is a camera or smartphone camera, which is owned by a good population and now has become an everyday necessity of life. So one can make the video at any time and any preferred location.\n\nAnd to add a few special effects and animations, one can edit a video online through a video editing tool available on the internet. Now only one thing left is to think of an amazingly unique idea and start recording.\n\nThat’s how easily one can make a content video and share it across the world via various social media platforms.\n

#6. Cost-effective and Long-lived

\nAny promotional video can be made with the least resources if used to its best potential. Only a few resources are required, and one can create good video content with a well-written script and innovative ideas. So it is one of the most economical strategies for the promotional goals of the product.\n\nAlso, when video content is uploaded online, it remains on the internet for a very long time unless deleted by order of executives, unlike other forms of advertisement, which one can put down after a while to save space and money in the column. Hence it is the more budget-friendly and long-lasting way of advertising available in the market.\n

#7. Viewer to Buyer Transformation

\nAfter all the efforts one puts into their marketing strategies, there must be a set of targets and goals to achieve from them. The unique and fantastic video content that makes the viewer stick to it throughout the video must have generated some interest. Now all left is to liquidate that interest to close the deal. It involves the visitor’s action, whether driving other customers to the site by sharing the video content or buying for themselves. It is critical for survival and making profits for the enterprise. After all that, efforts need to be converted into assets.\n\nHaving the most viral video on the internet is different, but it is also essential to make the most of the trendiest, to convert viewers into customers to stand in the market.\n

#8. Excite the Brand

\nLogos play an important role in brand promotion, one might never know the complete form of those abbreviations, but they will recognize the Brand and the value of its products. The Brand name defines an enterprise quality, service, and values, which builds a connection between the company and its customer. Adding a logo to the video content is essential since it recognizes the company and its Brand. Also, add the logo’s meaning and what value the company stands for, on social media platforms to build customer trust.\n

#9. Future actions

\nBusiness is not only about the present situation of the company, but it also has to think in advance about what to do next so that customers will return. For that, it needs to perform a proper analysis of the response to the previous project’s progress, what was the public reviews, and what they need to do to stand up to their expectations and set higher goals.\n\nWhile the views, likes, and shares are a good indicator for tracking progress, nowadays, many inbuilt analytic features are available in many social media channels to track viewer engagement. Make sure to make the proper analysis and come to the best conclusion to drive the following action plan for delivering better services and making more significant assets.\n

#10. Search Engine Optimization

\nIt is essential to make video content relevant as social media channels are transforming like search engines. So all the videos should be search engine optimized and follow the same guidelines as any other form of social media. One can add compelling titles and descriptions for the videos along with appropriate hashtags and some external links that will redirect the viewer to another related video. Like the first video is about the product description and interlink it to other video content describing how to use it or where to buy it.\n

Conclusion

\nDue to its higher reachability and various advantages over the other form of advertising, video content marketing has become one of the most preferred strategies by large to small enterprises. Many brands utilize and profit from online video content to gain faster results in a short lapse of time. Apart from its massive utilization in sales, online video content is used for sharing news, entertainment purpose, and many welfares. It is simply a medium to reach more and more in the shortest duration of time in a more effective way. It is the least demanding and effective form of advertising, along with other merits like better analysis, comprehensibility, and personification. This strategy makes up more than 80% of the most viewed type of content marketing. Using video content on social media can gain a competitive advantage.\n\nSo for the next time, give online video content to connect to more people, tell a story, and represent a refined product.”},{“component”:”hc_pt_post_informations”,”id”:”e9XFr”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/Importance-Of-Video-Content-On-S.webp|240|407|18122″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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]]> Do you know how to create your first ecommerce marketing plan? https://continuumdigital.ca/how-to-create-your-first-ecommerce-marketing-plan/#utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-your-first-ecommerce-marketing-plan Tue, 18 Jan 2022 14:16:29 +0000 https://continuumsoft.ca/?p=16018 {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2022/01/create-your-first-ecommerce-marketing-plan.webp|687|1920|18937″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Do you know how to create your first ecommerce marketing plan?”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”As a new ecommerce business, you might have come across PPC, SEO, Google Ads, content marketing, influencer marketing, and a whole range of marketing terms. For a beginner, it might seem daunting to learn about all of them and figure out which plan fits best […]

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]]> {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2022/01/create-your-first-ecommerce-marketing-plan.webp|687|1920|18937″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Do you know how to create your first ecommerce marketing plan?”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”As a new ecommerce business, you might have come across PPC, SEO, Google Ads, content marketing, influencer marketing, and a whole range of marketing terms. For a beginner, it might seem daunting to learn about all of them and figure out which plan fits best with your requirements. However, once you have a fair idea of all the concepts, digital marketing can boost your business unlike anything else.\n

Why do you need a marketing plan?

\nThe exposure we have to ads on a daily basis is unsurmountable. To stand out in that sea of endless advertisements, you must have a unique, creative, and extremely effective marketing plan. Having a marketing plan allows you to streamline all your resources and have a clear vision. Putting aside money for marketing investments becomes easier, and you avoid the risk of overstepping your budget. Besides, having a strategy always ensures that you are on track and being consistent with your efforts. And, if stats are to be believed, companies that focus on their marketing endeavors are 13x more likely to witness a good ROI.\n

Steps to create the perfect first e-commerce marketing strategy

\n

#1 Knowing your Audience

\nNeedless to say, nothing can be accomplished without knowing your target audience. Most campaigns fail because they reach the wrong people at the wrong time. Defining your brand’s target market will allow you to break down the necessary demographics you need to appeal to. The age range, gender, location, financial status- all are imperative to your marketing plan.\n\nFor e-commerce, especially, having a knowledge of what you are selling and to whom you are selling is helpful even beyond the digital marketing world.\n

#2 Marketing Objectives

\nOnce you have decided to go down the marketing road, you need to know where you are headed and what your endgame is. If you want more leads, you may have to master your SEO game. If you want to generate traffic, guest blogging and social media might help. You have to sit down and draft out your business goals and the resultant marketing objectives. Make sure that the goals are attainable and easy to fulfill. Having completely unrealistic expectations out of your first few marketing steps can deter your future moves.\n

#3 Setting a Budget

\nSince you are just starting out, set a budget and try to stick to it. Not all marketing needs to be paid. Figure out what fits best with your budget. Once you get the hang of the game, spending more money can be fruitful. But, if you are in the trial phase, heavy investments might be detrimental to your company’s finances.\n

#4 Figuring Out the Best Channels

\nThere are countless marketing channels available to choose from. Depending on your needs and target audience, incorporate one technique at a time. Spreading your wings too wide might have the exact opposite effect of what you want. Highlighting the must-know marketing tools to incorporate into your strategy:\n

    \n \t

  • \n

    SEO:

    \nRegardless of your preferred channel, SEO is something you have to master in this digital age. Search Engine Optimization not only helps you get discovered but also enables better leads and conversion rates. As an e-commerce enterprise, this can translate into increased sales in the long run. SEO includes everything from incorporating top keywords to designing a user-friendly website to creating quality content.

    • \n \t

  • \n

    Pay Per Click Advertising:

    \nThe first Google search results are usually ads. We call them PPC ads. Google Ads allows businesses to bid for keywords, and the winners are featured on the top. The search engine gets some money every time a user clicks on the ad result. This technique requires a little investment but can have ample benefits in getting traffic to your webpage.

    • \n \t

  • \n

    Content Marketing:

    \nGranted that as an e-commerce venture, your focus is on selling products; however, creating content is a sure shot way to ace your marketing goals. Not everyone will invest in your products without being convinced of their authenticity and quality. With content marketing, you essentially convince your audience that you are an expert in the field and that your knowledge mirrors the efficacy of your products.

    • \n \t

  • \n

    Social Media Marketing:

    \nThe 20s are the decade of social media. Everyone is on some or the other platform of social media. Demographics no bar. Based on your consumer base, pick a social media platform and hop on the latest marketing techniques. With little to no investment, social media can yield immense gains.

    • \n

\n

#5 Seeking Expert Help

\nWhenever possible, hire a marketing expert to guide you through the whole process. It need not be a permanent investment, just an initial one to get you started. Marketing professionals bring with them an abundance of knowledge and experience. An expert will be able to help you sort through the various marketing channels and utilize them effectively. They will also be able to create a baseline for you to work with in the future. For a start-up, hiring freelancers can do the trick!\n

#6 Refine and Redesign

\nYou have done your research, you have created your content, and you have kick-started your marketing plan. Now what? Do it all over again. It will always take a few trials and errors to find your perfect marketing fit.\n

The Road Ahead

\nBeing mindful of the current trends and incorporating them wherever possible is a must for a profitable venture.\n\nDelivering what your audience needs can and will help you climb the success ladder. Keep regular tabs on your customers’ feedbacks. Most consumer insights are beyond useful in figuring out the next plan of action.\n\nAnd, most important of all, track your campaigns and analyze your methods. Only by observing your results can you improve your future marketing plans.\n\nEntering the big bad world of marketing might feel scary at first. But, once you are in it and have a fairly good idea of what to do, your business will flourish. Don’t be afraid to shake things up and try out something completely out of the norm. Remember, being creative is the best marketing plan!\n\nStill confused about your marketing plans? Our team of digital marketing geniuses at Continuum can help you amp up your marketing strategy!\n\n “},{“component”:”hc_pt_post_informations”,”id”:”IHiTj”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/ecommerce-marketing-plan.webp|214|363|18109″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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]]> Content Marketing – Benefits & Perks https://continuumdigital.ca/content-marketing-benefits-perks/#utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-benefits-perks Mon, 18 Oct 2021 16:33:04 +0000 https://continuumsoft.ca/?p=15747 {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2021/10/content-marketing-strategy-benefits-2022.webp|687|1920|18939″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Content Marketing – Benefits & Perks”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:” What is content marketing? \nContent marketing is a strategic inbound marketing approach focused on creating and channelizing relevant, valuable, and consistent content to attract and retain a target audience.\n\nIn today’s era, this is the most effective, practical, and useful digital marketing strategies that your brand can use to reach […]

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]]> {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2021/10/content-marketing-strategy-benefits-2022.webp|687|1920|18939″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Content Marketing – Benefits & Perks”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”

What is content marketing?

\nContent marketing is a strategic inbound marketing approach focused on creating and channelizing relevant, valuable, and consistent content to attract and retain a target audience.\n\nIn today’s era, this is the most effective, practical, and useful digital marketing strategies that your brand can use to reach and engage more quality leads and customers.\n\n\"Content-Marketing-Venn-Diagram\"\n

What are the objectives of Content Marketing?

\n

    \n \t

  • Engage

    • \n \t

  • Inform

    • \n \t

  • Help

    • \n \t

  • and bring value for your readers.

    • \n

\nTactful content marketing can help you increase the number of leads and conversions you get.\n

Why you need content marketing?

\nContent marketing provides the answer to your audience’s questions. It is a long-term investment.  By creating content marketing and sharing meaningful content with your customer, you can get the following results:\n

#1. Higher traffic and conversion rates:

\nAccording to research, inbound leads, aka online marketing, have a conversion rate of 14.6%, while it is only 1.7% for outbound leads. Backlinks in research articles can drive an audience to your website, which in turn can result in more clicks on your product pages.\n

#2. Build loyal customers:

\nOne of the greatest perks of content marketing is the timely reach it has to people who need that information. How many times has a pop-up brought to you exactly what you needed? That’s the magic of inbound marketing, and that helps in building a community of loyal customers (fans). Continuously giving them what they need will lead to more customers to your business.\n\n\"content-marketing-statistics\"\n

#3. Cost-Effective:

\nOnline marketing helps avoid miscellaneous advertising costs like print ads, agency costs, flyers, brochures, etc. With everything just a click away, your resources are better utilized in creating quality content.\n

#4. Better Lead Generation:

\nRelevant content is the first step for longer sales cycles. A longer sales cycle can guarantee customer engagement and their eventual move down the sales funnel.\n

#5. Less Bothersome Than Regular Advertising:

\nWhen brands offer more than just self-promotion, the general public is less likely to ignore it. On average, around 86 million users block ads worth $20 billion in the US alone (LinkedIn). The constant ad banners on websites or ads during a TV show, or ads on a free OTT scheme, are usually too bothersome and usually closed/skipped by the target audience. No strings attached content helps you with the promotion without annoying your prospective clients.\n\n\"content-marketing-strategy\"\n\nWhether you are a small business owner, a startup, or a big company, regardless of the industry or the niche you serve, you can start using content marketing today to reach and engage your audience.\n\nTo leverage the benefits of content marketing, you need to have a content strategy in place. For this, you could follow the steps below:\n

    \n \t

  • take an audit of your current content

    • \n \t

  • figure out what works for your business

    • \n

\nMore and more companies today have started working on developing content marketing plan and strategy and have started producing quality consistent, compelling content for their brand to take advantage of the many benefits of content marketing.\n\nDo you need help getting started?\n\nSchedule a call today with Continuum – we can help you develop a marketing strategy and get the most out of your marketing content.”},{“component”:”hc_pt_post_informations”,”id”:”HZDpS”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/content-marketing-benefits.webp|240|407|18107″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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]]> Video Marketing Strategy: A Step-by-Step Guide for 2020 https://continuumdigital.ca/video-marketing-strategy-a-step-by-step-guide/#utm_source=rss&utm_medium=rss&utm_campaign=video-marketing-strategy-a-step-by-step-guide Fri, 15 Nov 2019 17:57:17 +0000 https://continuumsoft.ca/?p=8283 {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2019/11/Video-Marketing-Strategy.webp|687|1920|18620″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Video Marketing Strategy: A Step-by-Step Guide for 2020″},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:” \n\nToday, it an on-going challenge for marketers to draw the attention of their target audience through strategic marketing techniques that captivates attention in a space choc-a-bloc with content of varied kinds. Amongst these types of content, no medium has proved to propel business growth the way video has. […]

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The post Video Marketing Strategy: A Step-by-Step Guide for 2020 appeared first on Continuum Digital.

]]> {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2019/11/Video-Marketing-Strategy.webp|687|1920|18620″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Video Marketing Strategy: A Step-by-Step Guide for 2020″},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:” \n\nToday, it an on-going challenge for marketers to draw the attention of their target audience through strategic marketing techniques that captivates attention in a space choc-a-bloc with content of varied kinds. Amongst these types of content, no medium has proved to propel business growth the way video has. It is increasingly adopted by companies to tell their brand story, bring out their value proposition, engage better with their customers and build fruitful relationships with prospects\n\nWith rapidly increasing internet speeds, videos have gained such prominence which was hardly seen before. There are no two ways that video SHOULD definitely take a leading role in your advertising and content marketing strategies. Need compelling proof to corroborate this statement? Then check these out\n

Every 60 seconds see 72 hours of videos uploaded on YouTube1\n\nWatching video comprises of 33% of total online activity2\n\nMarketers using video grew revenue 49% faster than marketers who do not use videos2\n\nVideo drives 157% increase in organic traffic through improved rankings on search engines3

\nThus, videos present a high-value opportunity that cannot be ignored by most of the competitive businesses here in Canada.\n\nWith decreasing attention spans and increasing information overload, Video is the one medium which can grab eyeballs very effectively. A suite of video tools and resources should be in every marketing person’s toolkit and customized to depict branding consistency. All the major statistics prove that video is far superior compared to other mediums in driving engagement with users and accomplishing conversion objectives for businesses. In this e-book, we will illustrate you all the benefits and present ways to enhance its effectiveness.\n

Why Video should be at the forefront of every content marketing strategy

\n

1) The tremendous rise of online videos

\nCisco’s study shows that by 2019, almost 80% of the consumer traffic on the internet will be generated through videos4. Right now also, more than 7 billion videos5 are watched daily on websites like YouTube and Facebook. Businesses also have the inkling that videos can provide tremendous gains in terms of SEO and that’s why they would be spending a whopping US$13 billion6 on them by the year 2018. It looks like the clamour for videos by businesses will continue in the near future as customers can’t get enough of it.\n

2) The amazing power of video

\nVideo provides an amazing retention rate as more than 65% of video viewers watch more ¾ of the video1. This stunning retention rate is absolutely crazy and can’t be found on other content marketing channels. After watching a video, a person is 10x more likely to share, engage, or comment compared to a text blog or a social post.\n\nInterestingly, there is a 70% chance of people viewing brands in a positive light after watching good content on brands videos. The easy to digest format of the videos make them an extremely shareable commodity thereby enhancing the interaction between a brand and a viewer.\n

3) Drives Incredible SEO Outcomes

\nAs stated above a video in your web content can do wonders for your site. They rank very highly on Google’s site and the chance of front page ranking becomes very high. Also, video content attributes are vastly different from other mediums. With constantly changing voice tones and facial expressions, videos provide a higher degree of emotional connect with the viewer. Most seo consultants will definitely going to run video marketing campaigns in their 2020’s as their seo strategy.\n

To Summarize \n\nWhy video needs to be a part of your content marketing strategy?\n

    \n \t

  1. Your customers are watching videos, thus making it a great engagement medium

    2. \n \t

  2. Videos lead to better engagement and sharing

    3. \n \t

  3. Search engines love great videos

    4. \n \t

  4. Better emotional connect with the viewers

    5. \n

\n

\nThe above points would have surely convinced you that video should be your top priority in terms of web and blog content.\n\nInterested to see how you can unlock these potential advantages to grow your business? Then read on to know some best practices when creating a robust video marketing strategy for your brand.\n

5 Essential tips to consider when planning a Video marketing strategy

\nNow that you have understood the tremendous yields you can avail of through video in the initial part of this e-book, it’s imperative to know how to create an effective video marketing strategy. After deciding on the budget of the video, it’s time to flesh out a proper video marketing strategy. A target based plan is essential to align your company’s goal with proper content material and also to know which video content is delivering more ROI.\n\nHere are a few essentials to factor in your video marketing strategy building process.\n

1) Define your marketing statement for videos

\nFirstly the most important thing is to know for whom you are making the videos. Who are your audiences in terms of demographics? Also, decide beforehand whether the videos will be informative or entertaining or both. Consider what the audience would like to see before anything else. The values the videos shows should align with the brand’s image. Also, avoid videos with obscenity, violence, or other objectionable content as it can depreciate the brand’s goodwill.\n

2) Decide on points based your content 

\nWhile brainstorming chalk out a definite plan to figure out all the points you require in the video. It is essential to keep in mind the mission statement of the video marketing plan. It would be good if you break down the content into groups like product awareness, product news, sales, and support etc. These chalked out content points will help to determine the exact videos for each functional category. Also, if you want to create videos for internal consumption within the organization draw out a separate plan for that.\n

3) Think about everything you can do with videos

\nHere your experience of watching thousands of videos will come into play. Think how you can convert your decided topic into a video which would not only be suitable for the Brand’s image but will enhance it. There are various video types to create a smashing video, just decide which one will be appropriate for your subject matter. Some of the video types can be classified as:\n

    \n \t

  1. Product features detailing video

    2. \n \t

  2. Interviews of Leaders of the game

    3. \n \t

  3. Company’s values and cultures

    4. \n \t

  4. Recordings of all the webinars

    5. \n \t

  5. How-to videos category which has become very popular recently

    6. \n \t

  6. Satisfied customers testimonials and other case-studies

    7. \n

\n

4) Create a proper timeline for everything

\nAfter deciding the best topics and how to put them in a video, establish a proper timeline to go live. Also, decide on which person would do what work and what will be his responsibilities. As the team can be vast for big organizations it is essential to decide the responsibilities beforehand. It is required of the person who had been provided the task to possess the necessary skills so that the video comes out good. Depending on your budget you can decide to outsource the video work to an outside agency or you can create it in-house. The most important thing to note while creating a timeline is to factor the time needed for scripting and editing as they take plenty of time.\n

5) Always measure your output

\nBy constantly measuring your performance on key indicators you would be able to judge if your videos are working or not. This would help you to adjust in the future by giving priority to the categories which are working. By knowing as to which and what type of videos are not working, you can change the video style and also the topic if required. As a video is distributed through a player it is quite easy to get the performance metrics data. Some popular metrics used for measuring a video’s performance are:\n\n1) Drop off rates: It is the percentage of people who have watched the complete video.\n\n2) Click rate: The percentage of people which click on a video which is featured in a blog post or an email.\n\n3) Total consumption of the video: The total number of the videos watched watch by people in one day, week or a month.\n

To Summarize

\nA few essentials to factor in your video marketing strategy building process \n

    \n \t

  1. Define your marketing statement for videos

    2. \n \t

  2. Decide what theme or topic you will cover

    3. \n \t

  3. Explore the different ways of marketing through videos

    4. \n \t

  4. Establish a timeline for all milestones of video production and distribution

    5. \n \t

  5. Establish metrics on which you will track the video’s performance

    6. \n

\nBy planning a thorough video strategy beforehand, the available resources can be utilized to its optimum potential, and save your company a lot of money and time.\n

Popular tools for creating  and editing stunning visuals and awesome videos

\n\"video-marketing-company\"\n\nNot only does video marketing create empathy in the viewer’s mind towards a brand but most often than not, it translates into increased product sales. The inspirational power of videos is incomparable with any other social medium or channel. It is a given fact that websites which have videos in their content draw 41% more traffic from search compared with nonvideo users.\n\nHopefully, by now you would’ve made up your mind to include video into your overall online marketing campaign. If so, then here are some great resources available online to help you get started with the first step:\n

1) Brandfolder

\nBrandfolder is a platform for storing, showcasing and sharing your brand’s video assets. It is very powerful but easy to use. With the help of Brandfolder, you can search and manage your video library very easily. It also supports downloading of different file formats and addition of metadata. Also, it allows adding watermarks to your video and has the ability to convert them into GIFs. Plus, it is easily able to clip any type of video.\n

2) WeVideo

\nIt is very easy to use but powerful tool to create cloud-based videos. It not only empowers teams to collaborate on content but also helps to produce stunning videos on a very low budget. Its premier feature includes green screen technology, slow and fast motion, and Screencast. Also, it helps to create a customized and purposeful call to action which is essential to convert leads into sales.\n

3) Powtoon

\nThe usual attention span of a person is 8 seconds (Reference U.S National Library of medicine). To attract a person towards your product in such a short time, it is required that the person’s emotions are triggered. Here video does the trick for you.\n\nPowtoon will help you create such videos. Professional and animated videos are its forte. Not only it provides basic themes to start your video from scratch but also has readymade templates for easy customization. Powtoon also has a robust training center which regularly conducts live webinars.\n

4) Wistia

\nWistia’s social media co-ordinator Jenny Mudarri says:\n\n““Video marketing humanizes brands. Face-to-face interactions are scarce in the world of online\n\nMarketing, and that’s why being able to show the people behind your product is so important.\n\nShow them who you are, and show them that you care about their success.”\n\nWistia is a digital platform that provides world- class marketing video marketing tools. Also, it has amazing video hosting services. It also provides analytics to help businesses grow faster. Wistia not only helps companies to create better content but also informs them how viewers engage and respond to their videos. The inbuilt metrics analytical tool has made Wistia very popular among video creators.\n\nThere are other various types of tools and software available on the internet. After reading the various reviews, you can download the one which you think can add to your video creation ability. You can start with a simple tool and can graduate afterward to heavier tools with advanced features. For storing your videos you can use Google Drive, Dropbox or other cloud-based platforms.\n

5) VEED

\nVEED is a simple online video editing platform, perfect for creating social media video content. You can use Veed to crop, trim, filter, add music to videos, automatically generate subtitles, turn podcasts into videos, and much more.\n\nVEED is perfect for anyone looking for simple and fast video editing without the need to install or setup complex software and keep all your content, fonts, logos and color palettes in one place so you are always on brand.\n

Benefits of Video Marketing for small businesses

\nThe importance of video in content marketing and advertising is tremendous. It is the single most important thing which can attract a lot of people in a very short amount of time towards your website and blog. Most major companies have been using videos on their blogs and sites for some time now, but small businesses are still somewhat reluctant and hesitant towards it.\n\nSo if you are a small business owner just take a leap of faith and introduce videos into your blogs and sites. Not only will it provide you more than proportionate rewards but will help your brand to stay ahead of your competitors.\n

Important things to understand that can help to leverage videos for your small business

\n

1) Video testimonials can be very effective

\nHighlight a customer talking about your business and how it has positively affected him and helped him grow. By making the testimonial in a commercial format, the customer will also enjoy it and the time spent would be worthwhile to him.\n

2) Add a video to your email

\nExperts concur that adding the word video in your email subject line can significantly increase the click through and open rates. Some interesting statistics around this theme are7:\n

    \n \t

  1. Enhanced open rates by 19%.

    2. \n \t

  2. Enhanced click-through rates by 65%.

    3. \n \t

  3. Bring down unsubscribes by 26%.

    4. \n

\nSo before reaching out to your target audience or your existing customers, always remember to attach a small video with your email.\n

3) Present yourself as an expert

\nIf you know a lot about your industry and you are practicing your trade for a long time, then you can share your knowledge by being an expert. By sharing a series of your expertise videos, you not only create a trust among the viewers but it also helps to build an emotional connect with them.\n

4) Livestream

\nLivestream is all the rage today. Live streaming apps like Google Hangout, Periscope, and Blab provide you the option to live stream. Although the craze is still in its infancy, riding the wave before anyone else will give you a one up on your competitors. Even though the social video is in its infancy, it is here to stay. According to a recent report Social video is generating 1200% more shares8 compared to images and texts combined. As social video is rapidly rising on the popularity charts it’s imperative to take the first mover advantage.\n

5) Interviews of Powerful Leaders

\nBy interviewing the experts of your field, you can bring new a perspective to your audiences. Also, the information provided by the experts would be quite helpful to audiences and even you. Also, the expert would help you promote the video among his vast social media footprint which will help your brand tremendously.\n

Conclusion

\nAfter having a tremendous year in 2019, video marketing has shown no signs of slowing down the immense strides it has taken in enabling popularity and business gains for brands the world over. Also, new features like Instagram stories and Facebook Live have brought plenty of eyeballs towards digital video.\n\nA good video marketing strategy will not only help in the spreading awareness about the brand but also helps improve SEO rapidly. Also, it’s essential to understand that restricting videos to online will limit your brand’s chances. Conventional video marketing may be also given a try. By running your video commercials on national and local TV can work out for your brand. Also having your website name on the commercials can prove to be an effective cross-marketing tool as it can help boost your brand’s awareness a great deal.\n\nDo make sure to build a robust video marketing strategy with this guide, and see immense ROI on your efforts.\n\n “},{“component”:”hc_pt_post_informations”,”id”:”3IQ9m”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/video-marketing-strategy.webp|228|400|18084″,”excerpt”:”Today, it an on-going challenge for marketers to draw the attention of their target audience..”,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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The post Video Marketing Strategy: A Step-by-Step Guide for 2020 appeared first on Continuum Digital.

]]> What is guest blogging and how does it work? https://continuumdigital.ca/what-is-guest-blogging-and-how-does-it-work/#utm_source=rss&utm_medium=rss&utm_campaign=what-is-guest-blogging-and-how-does-it-work Mon, 22 Jul 2019 21:38:02 +0000 https://continuumsoft.ca/?p=7960 {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2019/07/guest-blogging-and-how-it-work-1.webp|687|1920|18617″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”What is guest blogging and how does it work?”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:” \n About the blog: \nThis blog talks about the concept for guest blogging and its trends with the latest digital platforms for SEO consultants and business owners. It is a phenomenal change in the industry that is helping lot of companies to strategize and co-market. It […]

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The post What is guest blogging and how does it work? appeared first on Continuum Digital.

]]> {“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2019/07/guest-blogging-and-how-it-work-1.webp|687|1920|18617″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”What is guest blogging and how does it work?”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”

\n

About the blog:

\nThis blog talks about the concept for guest blogging and its trends with the latest digital platforms for SEO consultants and business owners. It is a phenomenal change in the industry that is helping lot of companies to strategize and co-market. It is a collaborative tool\n

What is guest posting and how does it work?

\n\"guest-blogging\"\n\nBefore even thinking of writing guest posting service it is important to strategize have a crisp clear pointers of what do we want to position is it an idea, service or product. After the segmentation there is a need to consider, why do we want to position and how do we go about it with the current digital trends. In addition, observing a few key guest post in industry and audience’s reaction can help us to position our say better through guest blogging as a beginner.\n\nGuest blogging is a magnificent concept that is assisting professionals across industries to write blog posts around the topics of their service expertise and reach out to other niche and high traffic blog owners requesting to post your content on their websites. It is getting more popularity across primarily because it supports in promoting, co-creating awareness and developing relationship with the targeted user segment.\n

Right guest blogging can bring you following benefits:

\n

    \n \t

  1. Branding and positioning a good say of your offering with building awareness and credibility

    2. \n \t

  2. Attract website traffic

    3. \n \t

  3. Build backlinks on website

    4. \n \t

  4. Connecting with likeminded people and building relationship

    5. \n

\nIt is critical to understand the positioning of blog and the desired result. For example, there is a blog, which written to emphasize on above point #1 there the quality of content becomes most catch22. If there are guest posting written for above point #2 & #3 then it is supposed to have an extremely strong domain roots. Moreover, talking about point #4 the idea of connecting with likeminded professionals need a great intellect interest and right positioning for their and our services. It is common intent and interest shared via guest posting service.\n\nThe last thing that we are also curious to know is how does it works?\n\nHere are few points, if take care guest post blog can come out really well.\n

    \n \t

  • Start with understanding your forte and targeted segment.

    • \n \t

  • Most important is to examine the past success, the blogs that had taken a great pick, with shares and comment & immense interaction.

    • \n \t

  • Knowing the key bloggers who can promote your blog really well

    • \n

\nIts like if you wish to continue awesome responses for your clothing brand, then it makes sense to understand how end users are stitched with the company through engaged writing.\n

Various places to post blogs are:

\n

#1. Spectacular Bloggers:

\nThey are the people who can actually pull the leads off the hat through reach. They can help you to linkup and introduce your offering to the audiences. It is fantastic idea to know the leading bloggers in your industry and stay connected. If you happen to connect well with them. They can introduce your company or offering well in their network, which may happen to be your end client.\n

#2. Google search:

\nBest place to find ample opportunities for guest posting. The criteria to get set go on google will be through keywords search. Key words like guest posting, guest posting service, guest post and so on can really help you to find writers, bloggers whom you can submit your guest post.\n

#3. Competitor backlink:

\nHave you ever tired pulling back link from competitor while on SEO campaign?\n\nIf you are a digital marketing expert then you could connect with what we are writing. If you happen to go tools and have an access to #opensiteexplorer you will find where the competitor have linked the blog. If you cannot then you can do a Google search for link: domain.com -domain.com “guest post” (replacing domain.com with your competitor’s domain) which should reveal sites that a competitor has written for.\n

#4. Social Searches:

\nIf you have a good social media presence following on twitter, linkedin, facebook and other social channels, they helps you to get best responses from bloggers. Guest posting can happen through retweet followed with the keywords, which can attract good set of readers. Keep following to keep a check on the audiences’ response.\n\nThere are many such blogs which Continuum being the best SEO company in Toronto, wishes to share and will be shared soon for guest blogging service in the forthcoming blog.\n\nTill then stay tuned and share your view on your say on guest blogging? Have you tried it? Has it worked for you?”},{“component”:”hc_pt_post_informations”,”id”:”F20Mp”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/what-is-guest-blogging.webp|320|640|18081″,”excerpt”:”This blog talks about the concept for guest blogging and its trends with the latest digital platforms..”,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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