Unveiling the Next Frontier of Social Media Marketing in Toronto

\nIn the bustling metropolis of Toronto, the landscape of social media marketing is on the brink of revolutionary change. With digital advancements and evolving consumer behaviors, businesses are poised to enter a new era of engagement and connectivity. Are you ready to uncover the secrets to staying ahead in this dynamic market?\n

Why Toronto is the Epicenter of Social Media Innovation

\nToronto is not just a city; it’s a thriving hub of innovation and diversity. Here’s why it stands out:\n

Emerging Platforms:

\nWhile giants like Facebook and Instagram remain influential, emerging platforms such as TikTok and Clubhouse are captivating the younger demographic. For instance, Toronto’s very own Drake has harnessed Instagram and TikTok to maintain a strong online presence and connect with fans in unprecedented ways.\n

AR and VR Experiences:

\nAugmented Reality (AR) and Virtual Reality (VR) are transforming how businesses interact with their audiences. Toronto-based companies like Sephora are using AR to allow customers to try on makeup virtually, enhancing the shopping experience and boosting conversion rates.\n

Data-Driven Personalization:

\nIn the era of big data, personalized marketing is more critical than ever. Companies like Shopify are leading the way by using data analytics to offer personalized shopping experiences, increasing customer satisfaction and loyalty.\n

Micro-Influencer Marketing:

\nInfluencer marketing is evolving. Micro-influencers, with their smaller but highly engaged followings, are becoming more valuable. Toronto’s diverse influencer pool offers brands the opportunity to create authentic, relatable content that resonates with local audiences.\n

Sustainability and Social Responsibility:

\nModern consumers demand more from brands than just products. They expect businesses to reflect their values. Brands like Peace Collective are winning hearts by aligning their practices with social causes, demonstrated through impactful social media campaigns.\n

Community Building:

\nBuilding strong online communities is essential for long-term engagement. Platforms like Facebook Groups and Reddit are being utilized by Toronto businesses to foster genuine connections, enhance loyalty, and gain valuable customer insights.\n

Privacy Regulations:

\nWith growing concerns about data privacy, businesses must navigate regulations like GDPR and CCPA. Toronto companies that prioritize transparency and robust data protection measures will earn customer trust and loyalty.\n

Transform Your Social Media Strategy with These Insights

\nImagine leveraging these cutting-edge trends to transform your social media strategy. Picture your brand captivating audiences with immersive AR experiences, engaging micro-influencers to create authentic content, and building loyal communities that advocate for your brand. Visualize gaining customer trust through transparent data practices and aligning with values that resonate with your audience.\n

Take the Leap into the Future of Social Media Marketing

\nThe future of social media marketing in Toronto is bright and full of opportunities. To stay ahead in this dynamic landscape, businesses need to act now:\n

Embrace New Platforms:

\nExplore emerging platforms like TikTok and Clubhouse to reach new audiences.\n

Invest in AR and VR:

\nEnhance user engagement with immersive experiences.\n

Leverage Data Analytics:

\nPersonalize your marketing efforts to meet customer expectations.\n

Collaborate with Micro-Influencers:

\nCreate authentic and relatable content.\n

Adopt Sustainable Practices:

\nAlign your brand with social causes to build loyalty.\n

Build Online Communities:

\nFoster genuine connections with your audience.\n

Prioritize Data Privacy:

\nImplement robust data protection measures to earn trust.\n\nBy embracing these strategies, your brand can navigate the future of social media marketing effectively and thrive in Toronto’s vibrant and innovative market.\n\nAre you ready to transform your social media strategy and stay ahead in Toronto’s dynamic digital landscape? Dive into these insights, and let’s lead the way in the future of social media marketing together with us – your expert Social Media Marketing Agency.”}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2024/08/social-media-marketing-future.png|214|363|19043″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post The Future of Social Media Marketing in Toronto: Expert Predictions first appeared on Continuum Digital.

The post The Future of Social Media Marketing in Toronto: Expert Predictions appeared first on Continuum Digital.

The Dichotomy of Singular Motivation

\nWhile SEO and PPC may appear as distinct strategies, their methodologies differ significantly in pursuing the same goal. However, they operate in tandem, and their synergy can greatly amplify a company’s digital marketing presence.\n\nBefore delving into how this partnership optimizes profitable engagement for your company, it’s essential to deconstruct and grasp each strategy independently. We should also explore the limitations of solely pursuing one of them and the advantages of combining the two.\n

What is SEO?

\nSEO, short for Search Engine Optimization, represents a natural approach to boost website traffic. It involves on-page optimization and strategically incorporating keywords associated with a company’s services, based on thorough research. Its primary objective is to enhance visibility and establish site authority, ensuring the company’s presence when specific keywords are searched. This strategy aims to lay a robust foundation for the brand on Search Engine Results Pages (SERP), with the ultimate goal of fostering a long-term customer base. Once a successful SEO campaign secures a company’s ranking, it’s typically a reliable and enduring position, unless there’s a significant shift in SEO trends.\n

What are the potential drawbacks of exclusively prioritizing SEO as a strategy?

\nUsing SEO as a strategy takes a lot of time and can take months to make your website successful. Also, because it’s quite technical and depends on how search engines work, your website’s ranking might not stay steady at first. This means your competitors, who have been using SEO for a while or are focusing on PPC ads, could be outranking you.\n

What is PPC?

\nAlternatively, ( Pay-Per-Click ) PPC advertising is a method that specifically curates the traffic through carefully created targeted adverts in search engines, social platforms, and other popular online destinations. This is a strategy that delivers quick results and can instantly maximize the hits on your website, shooting up the site’s rank on SERP. The consumer base generated through PPC ads keep up appearances until the company keeps paying for them.\n

Drawbacks of strategizing site popularity only using PPC

\nPPC is always associated with the law of diminishing returns, it is rather cost heavy, one needs to keep in mind that when a marketer places an ad on a platform and pays the host every time its clicked on, the cost per click is often high than the marginal traffic it ends up generating for the company.\n\nWith the competitiveness of the ad market, there is a need for marketers to continuously keep adding to their budgets for ad campaigning and if they cannot do it the entire cycle becomes very counterproductive. Not to mention that PPC campaigns keep evolving too, just like SEO, leaving the companies bereft of firm footing when used in isolation as a digital marketing strategy.\n

Benefits of Combining PPC & SEO

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Enhanced Reach

\nWhile SEO helps attract organic traffic to a website from audiences a local or targeted service audience, PPC enhances engagement by bringing in customers that are unaware of your brand but are searching for keywords that are descriptive of the services you have to offer. When used together, they broaden your potential customer base.\n

A Quick Fix that Yields Long-Term Results

\nPPC can drive website traffic almost instantly, complementing the long-term brand awareness cultivated by SEO efforts.\n

Cost efficiency

\nUsing both SEO and PPC proves to be a cost-efficient marketing approach, surpassing the reliance on just one. PPC complements organic SEO traffic. Even if your SEO ranking drops for specific keywords, PPC ads can maintain visibility. Conversely, if SEO boosts rankings organically, you can halt PPC campaigns, saving on expenses over time.\n

Opportunity for Refined Customer Engagement

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The post The Ingenious Tango of SEO and PPC: The Most Effective Customer Engagement and Generation Tactic first appeared on Continuum Digital.

The post The Ingenious Tango of SEO and PPC: The Most Effective Customer Engagement and Generation Tactic appeared first on Continuum Digital.

What is SEO? 

\nSEO refers to Search Engine Optimization; this is an organic method for increasing the traffic that is driven to a site by using keywords relating to a company’s services when researched. This is used to achieve enhanced visibility and involves site optimization by making sure a company has some presence pertaining to keywords that are searched. This strategy seeks to establish a long-term customer base by providing a significant foundation for a company on SERP [search engine results page].\n\nCloud-hosted software has contributed to equalizing opportunities for businesses of varying scales. However, businesses with differing website sizes must still adopt distinct approaches, such as SEO strategies, to address specific needs.\n

Fundamental Differences between Small Business and Large Enterprise SEO

\nThere are a bunch of different aspects that come together to form a fully strategized and operating SEO, depending upon the needs of a business or a website these are designed to work optimally for that specific business, let’s explore how these differences work out:\n

Scaling

\nProbably the biggest and the most easily interpreted difference between Enterprise SEO and the SMB [Small Business SEO] is that whilst all of the SEO tools work for SMB if administered with strategic care, for the same tools to work for an enterprise SEO, they need to happen at a considerably larger and noticeable scale to have a significant impact on the ranking of the website on SERP. Want more information on the topic? Learn all about how To Scale Your Enterprise SEO Program here!\n

Pivot Audience

\nEach website needs a target audience. It clearly defines who you’re selling your products and services to and will in turn shape your marketing efforts accordingly.\n\nFor an enterprise SEO, the research pertaining to this is not really time savvy and explores multiple target markets. For small businesses, though, this process is extremely straightforward to determine, specifically if it caters to local customers.\n

Keywording

\nFor enterprises that have larger websites, keywording is obviously more time and resource-consuming. Choosing keywords is not easy, it is a calculated process that involves choosing words that are specific enough to what each page, product, service, or article regarding the company is about, there is also a need for them to be weighed carefully against the competition.\n\nFor instance, in the case of a small business, something generic like “Online Shopping for Electronics and Computer hardware” which could ideally work for an enterprise like Amazon is not going to work. Such businesses thus require long-tail keywords eg: “plus size women’s clothing in Kansas” which might prove to be more effective. It goes a long way if you think about the way you type out your own online searches for a better understanding.\n\n\n\nSmall business websites should consider including other brands or company names in their content. Consumers who are familiar with that brand and are specifically looking for it might end up looking at your site and you could benefit from the association. Let’s say you created a shopping site similar to Amazon, but your business is brand new. Mentioning how similar your interface is to Amazon could preferably bring you the quality of traffic you desire and benefit by association (till your site becomes an equal rival of Amazon).\n

Upholding Multitudes

\nEnterprise SEO as already discussed operates on a much higher level of functioning providing multiple products/services; this means there arises a need for companies to create multiple domains to support the multitude of such services, each sub-domain then also requires its own SEO strategy to rank highly among its peers for continued relevance.\n\nOn the contrary, SMBs provide a limited amount of services making it easier to implement SEO strategies to a handful of sub-domains so their relevance can be easily arranged.\n

Design

\nIt’s an unspoken rule today, that if a website looks like it’s straight out of the 2000s you can probably do without it! So, one must mind the spelling errors and non-functioning or dead-end links. Not only do websites with these let their customers down, they also dig their own graves when search engines notice this incompetence and penalize them by burying them in search rankings.\n\nEnterprises need to hire in-house designers and coders to take care of this because everything is forever happening at an immense scale for them.\n\nAlternatively, Small businesses can outsource this task to digital marketing firms or content management systems so they could compete with the companies that pay huge sums of money and capital to developers.\n

Ease of Navigation

\nAn added clause to a well-designed website is how easy it is to navigate, when you think of enhanced approachability you think of ease. When a person ends up on a 1000-page website they should be able to reach the page which offers services relevant to them, a guide or virtual assistant or a simple set of prompt instructions is advisable in such a case. While doing this might be easier for small businesses, enterprise SEOs may encounter immense technical difficulty paving the way to this ease because of bulk products and domains.\n

Images + Voice Searches

\nImages are key to user experience on a website and let’s be honest, with thousands of pages of information, products, and services, certain enterprises are gonna need them! Not only do they provide attractive visual aid but they also break chunks of text to make them more approachable. Depending on the budget of the company, it can hire photographers and videographers for unique and original visual content for its site. But in today’s day and age everyone has a high-resolution camera on their phone and can do the same on their own so there is no reason small businesses should lag behind the enterprises in putting their best foot forward. As we all know image searches drive a hard bargain as opposed to the generic way to obtain information.\n\nThe same goes for voice searches, these are conducted audibly and provide a modern touch to a website and prove to create a more inclusive user interface.\n\nCollectively, these help a company’s website reach a wider audience and help drive a larger range of traffic for both kinds of SEO strategies.\n

Geography/ Location

\nUnless a business fully functions online, geography should be considered as an integral part of the SEO efforts. Why, you ask? Because, more often than not, you’re trying to reach a global audience through these efforts.\n\nThus for large enterprises that target a global or multi-national audience, having an open-ended set of search optimizations might help the difficult road to establishing an SEO.\n\nSuch open-endedness does nothing to help small businesses and moreover might hurt their detailed efforts towards an appropriate SEO strategy. The trick then is to focus on using local-specific keywords. This means that if a company is located in a specific city or provides services to a certain region, the name of its location or any other specification of the region should be included in the site’s keyword list.\n

What’s the verdict?

\nSince three-quarters of the population never make it past the first SERP result, SEO is a sure-shot aspect of marketing that must be given utmost monetary and strategic importance. For any business to achieve this there is a need to devote time and company resources to ardently understand their audience’s unique set of needs and expectations and concoct a strategy that will ensure they fare better than their competition.\n\nSEO is a quagmire, right? We warned you in the beginning now, didn’t we? Are all the intricacies of SEOs just too complex? Let’s take a step back and take things into perspective, what is our goal through establishing competent SEOs? It involves ranking relevant keywords to attract meaningful traffic to the website traffic which converts readers/visitors into consumers of the services provided by the company. Thus, increasing the rate of interest of the said business.\n\nThinking about which SEO strategy from the above two would be of merit to your business? Need expert opinion so you can excel at this prime decision and attract the best-qualified traffic to your website? Contact our team of digital marketing specialists a Continuum Digital, with their help you can make informed decisions to customize an SEO strategy that best fits your needs. Moreover, our dedication doesn’t end there. If you require additional assistance, particularly in implementing these SEO strategies for your business, rest assured that our adept team of SEO consultants in Toronto is resolute in taking extra steps to secure your position as the foremost competitor in the market.”},{“component”:”hc_pt_post_informations”,”id”:”kXYZI”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/SEO-Strategies-for-Enterprises-a.webp|239|406|18129″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Exploring Alternative SEO Strategies: Polarity in Enterprise and Small Business SEO first appeared on Continuum Digital.

The post Exploring Alternative SEO Strategies: Polarity in Enterprise and Small Business SEO appeared first on Continuum Digital.

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• You have added new services to your portfolio and the current domain name has become irrelevant.

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• You have changed the service area and the location specific domain has become invalid.

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• You have found the domain that matches your brand name better.

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• You want to scrap current brand for some reason and want to launch a completely new brand name.

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• You have found the shorter domain name which wasn’t earlier available.

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\nIn any case, if you have implemented SEO on your existing domain, then It might be tough to move an existing or launch a new website without negatively impacting your keyword rankings. When implementing such adjustments, even large, established firms can lose up to 70% of their organic traffic if not migrated correctly.\n\nThat, however, does not have to happen to you. We strongly suggest you reach out to the top nearby SEO Consultant to assess your current SEO and plan the successful migration for you. Stay tuned for the best practices of relaunching a new website and/ or to the new domain without affecting your rankings.\n

Website Redesigning?

\nA website overhaul entails more than just a visual makeover. It also allows you to change the essential structure of your website to make it easier to navigate for visitors as well as blend your new ideas with existing marketing strategy.\n\nWhen it comes to design user experience, a basic guideline to remember is that complicated and fancy animated design is rarely good. For your visitors, you want it to be as easy and user-friendly as possible. You can make sure of all such things during a major website revamp and relaunch.\n\nThis is an excellent moment to assess your site thoroughly, determine your objectives, and formulate a redesign strategy.\n\nSometimes It can be tough to know when you need a revamp of your website. But according to a 2020 survey, these are some of the top reasons why and when you need to decide to redesign your website-\n

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1. Low conversion rates (80.8 percent)

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2. High bounce rates (65 percent)

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3. Need a better user experience (61 percent)

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4. Not all gadgets are responsive (53.8 percent)

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5. Web Page is no longer active (38.5 percent)

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6. It’s not search engine friendly (23.1 percent)

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SEO Checklist to Avoid Big Drops in SEO traffic whilst revamping and or transferring existing site to a new domain

\nBefore beginning the redesigning process, a site owner sometimes neglects to consider SEO difficulties. This is a major blunder and will cost you a bomb. Many of your past SEO strategies won’t work on your new site unless you follow a few things before proceeding.\n

SEO CHECKLIST:

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1. Back up your existing website fully along with database

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2. Backup onpage SEO

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3. Examine existing copywriting and identify the pages that are no longer valid

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4. Gather benchmark data

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5. Use temporary URL or Staging Server URL for designing, migrating, and testing a new website.

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6. Consider optimizing Information Architecture whilst redesigning.

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7. Optimize the outdated content where needed.

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8. Put together URL redirection plan and do it cautiously.

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9. Target improving page speed.

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10. Ensure migration of Page Tile, Description, and Heading Tags intact as possible on the new website

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11. Review and make sure both external and internal links are working.

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12. Assess website responsiveness and cross-browser compatibility.

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13. Fully test website once again upon completion to go live.

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14. After going live to the new domain, make sure to verify new domain property with the same ID used for Google Search Console

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15. Setup change of address in Google Search Console

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16. Submit the new updated XML Sitemap to Google Search Engine

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17. Work on Off page SEO and update new domain link where applicable.

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Backup your existing website

\nBefore making any modifications to your site, you should have a copy made by your developer. So that you can refer it back when in need to perhaps find an old link or meta of a landing page etc. to fix SEO even after going live with the new website. Back up your data to a separate staging URL. Remember to keep this staging URL hidden from the search engines.\n

Backup On-Page SEO

\nMust backup all pages Meta titles, description, heading tags, internal links, image tags, page URLs, etc., all important onpage SEO items.\n\nExamine all the links and metadata of your existing website. This will aid in the detection of broken internal or external links, the marking of outdated content pages, and the examination of the title tag, image tags, etc. You need to make sure all of these are safely migrated to a new website with possible better fixes / optimization.\n

Examine existing copywriting and identify the pages to scrap that are no longer valid

\nMany websites’ organic visibility is fueled by content. 82% of marketers employ content marketing, and it is the foundation of many successful businesses.\n\nA better responsive website redesign can boost your content efforts to new heights, but first you must have a clear image of what is your SEO standing. Using your statistics, conduct a full content audit to establish your most important pages that derive good traffic, determine which pages are irrelevant or obsolete that needs update, and determine which pages should be redirected or merged with other pages.\n\nThis is an ideal opportunity to delete some of your outdated pages. Is there any information on your website about expired promotional offers? Are there any landing pages on your site that are no longer in use? Make a list of them and cross them off your list of things to get rid of.\n\nBut be cautious. Even if a page is no longer active, it may still have good backlinks pointing and deriving organic traffic. Before eliminating any page, be sure this isn’t the case. If an old page is still receiving a lot of traffic, updating it makes more sense instead of removing it. If you decide to remove any page, make sure you are redirecting that old URL to the relevant page of the new website, so you don’t lose the SEO.\n

Gather Benchmark Data

\nGather and save essential website statistics in advance, such as your site’s focus keywords, pages ranking on SERP, organic traffic, indexed pages, conversion rate, and revenue. This information will help you understand how well your new site performs once it goes live.\n\nTip: To analyze this data, you’ll need to utilize your implemented Google Analytics and Search Console. Consider using a premium service such as SEMrush to get some meaningful site audit reports.\n

Use temporary URL or Staging Server URL for designing and testing a new website

\nIn most cases, the development team will keep your site in a temporary URL during the pre-launch phase. It allows for more effective teamwork. However, search engines must be prohibited from accessing this development version.\n\nTip: You can set up robot.txt to prevent your site from being indexed.\n

Information Architecture should be optimized whilst redesigning

\nOver 60% of consumers say they abandon a website because of poor navigation. Even though website navigation and information architecture (IA) are not the same thing, your IA should guide the structure of your site navigation.\n\nThe way you organize content in your sitemap is referred to as information architecture (IA). Your website’s navigation is how you structure it.\n\nOn the first visit, 38% of consumers will examine the layout and navigational links of a website.\n

Optimize the outdated content

\nYou should have a decent idea of what content you want to keep after performing your content audit. If you put in the time and effort to do your audit, you’ll almost certainly have identified some places for improvement for some of your finest pages.\n\nA website redesign is a great way to freshen outdated information and breathe new vitality into it. By itself, this method can boost organic traffic by up to 106 percent.\n

Put together URL redirection plan and work on it cautiously

\nThe structure of your website will be altered whilst revamping your website. Some pages will be relocated, while others will be removed entirely.\n\nIn the world of SEO, tiny tweaks can have significant impact. According to 60% of marketers, SEO and content marketing are their primary sources of leads.\n\nYou’ll lose not only your referral traffic, but also the page and domain authority that those backlinks have already built up if you don’t use URL redirects in a better way. Make sure your SEO / Development team focus enough and work on all existing URLs without missing any single URL.\n\nIf possible, keep the URL structure same as is on current website to avoid major SEO keywords ranking drop for the important pages.\n

Focus on improving Page Speed

\nThe importance of page speed cannot be overstated. Everyone has experienced the frustration of waiting for a website to load for an eternity, and you know what happens when that happens: users leave and hunt for information elsewhere.\n\nPeople nowadays expect things to happen faster – thanks to technology and dealing with a website is no exception. If a website takes more than 4 seconds to load, 25% of visitors abandon it, and a one-second delay results in a 16 percent loss in consumer satisfaction.\n\nThis is something you should think about from the beginning of your redesign, and you should make it a priority for your developer.\n

Ensure Page Tile, Description, and Heading Tags are intact on the new website

\nDo you have adequate title tags and descriptions on all of your site’s pages? Are you making proper use of heading tags? These are some things to keep in mind when creating new pages.\n\nTip: A title tag should be between 50 and 60 characters long and include keywords relevant to the page. In SERPs, the meta description appears beneath the blue link. In 160 characters, it should offer a succinct summary of the page. Any description that is longer than this will be cut off.\n

Review both External and Internal Links

\nIt’s a good idea to double-check that all of your external links are referring to the correct locations (i.e. not broken). Also, as your URLs change, double-check that your internal links are still working properly.\n

Assess website responsiveness and cross-browser compatibility

\nIn the mobile first era, you need to make sure the new site design is fully responsive before going live. Checking if the site is responsive is one of the most crucial tasks in the redesign process. The new design should be tested on possible all devices to make sure the site is properly accessible for the majority of browsers and devices.\n\nFirefox offers a \”Responsive Design Mode\” that you may use to see how your website will appear and act on various screen sizes and devices. Firefox should be used to access your website. Then select Menu > Tools > Responsive Design Mode from the drop-down menu. Use the Ctrl + Shift + M (Cmd + Opt + M in Mac) keyboard shortcut instead. There are some automated tools available as well that allows to test the site rapidly.\n

Fully test website once again upon completion to go live

\nInternal links account for 0.27 percent of broken links on the internet, whereas external connections account for 1.37 percent. Whilst testing your website after a redesign, you must revisit all links before launch and reassess all the points above to make sure the new site launch does not hurt your SEO big way and eventually improvise rankings and gain the authority back if it’s a new domain.\n\nMake sure you launch your new site only after enough testing on all fronts, because the flaws might have serious impacts.\n

Verify new domain property and setup change of address

\nNow that your new website is launched, you should right away verify new domain property with the same ID / account registered at Google Search Console and also setup change of address.\n

Submit the new updated sitemap

\nYour website’s XML sitemap serves as a road map. It’s important to submit the updated sitemap to Google and other search important search engines you focus.\n\nYou can prepare the sitemap manually by adding each URL of your new site, or you can use an SEO plugin like Yoast to handle it for you if it’s a WordPress website design.\n\nGoogle’s crawlers may completely ignore your site if your XML sitemap is incorrect.\n

Continue working on Offpage SEO:

\nYour SEO consultant must have a plan ready beforehand for the Off-page SEO update if it was implemented for your current domain. You probably want to quickly update the new domain for important social sites from for better brand recognition and discuss with your SEO consultant for the rest of the submitted or new backlinks action plan to improve new domain’s authority.\n

Final Words

\nAfter you’ve completed everything and your site has gone live, keep an eye on how your new site’s organic traffic and rankings improves over the next few months. By looking at this, you can see if any additional optimization for your new site is required.\n\nYour site will undergo numerous significant modifications because of a redesign or migration. Even if you’re cautious and observe all the regulations, you will notice that your search rank has slipped a little initially. Don’t worry. Keep investigating the data to see if you missed out on anything. Also, make sure to adhere to all the items in the checklist. You’ll be up and running in no time and will also be able to see your improved rankings in couple of months or sooner.\n\nIf you’re someone who’s looking to redesign or revamp your website and are worried about your SEO rankings, we at Continuum Digital can help you safely do the same without hurting your SEO and reach. While doing all this, we make sure our expertise in the field only benefits your project but also helps you with ways to scale up.”},{“component”:”hc_pt_post_informations”,”id”:”F86aE”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/how-to-redesign-your-website-or.webp|214|363|18126″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post How to redesign a website or transferring to a new domain without losing SEO? first appeared on Continuum Digital.

The post How to redesign a website or transferring to a new domain without losing SEO? appeared first on Continuum Digital.

#1 Keeping up with the generational vogue

\nGen Z is currently the largest demographic. They spend an average of 3 hours on social media per day, social media is their go-to channel for engaging with information about products and services from businesses. It won’t be wrong to call them digital natives, it is then the job of a business in the current economy to drive these digital natives to whatever is next. Let’s say Gen Z isn’t your target audience, even so understanding their influence on the digital universe which then translates to marketing would provide some competitive advantage in the current day and age.\n

#2 Enhanced customer service

\nSocial media have facilitated a kind of environment in commerce that has made the company’s response time to customer complaints almost negligible. It’s a given fact that when presented with the option, customers expect you to respond to their complaints and queries right away.\n\nA Twitter Study in 2015 reported that customers of airlines are willing to pay extra dollars just because of the willingness of the airlines to cater to customer needs and quick response time.\n\nThis is not an isolated finding, this article on CBS News corroborates the fact that customers are more likely to bring business and profit to companies with considerable social media presence and a positive public portrayal.\n

#3 Improved Brand Loyalty

\nA loyal customer base is a primary goal for each business, good thing is, customer service and brand loyalty go hand in hand. And as mentioned in the previous point, social media is the best aid to customer service, once this is done, you’ve established to your customers that they are valuable to you as people and not just sources of revenue, they will begin to help you see through your brand vision in reciprocation which will make a huge difference for you in the competitive market.\n

#4 Driving Targeted Traffic

\nNo matter what your target market is, a major part of your audience is already active on social platforms. According to The Global Statistics found that in 2022 that 76.90% of the Canadian population use Facebook, and Instagram is used by 58.20%, the percentage is 36.80% for Twitter, 34.50% for Pinterest, and 32.20% for TikTok, and 31.40% for LinkedIn.\n\nHaving access to this amount of audience helps boost traffic specifically if you’re new to generating content and establishing authority among competitors on search engines.\n

#5 Keeping ahead of the Competition

\nIf you think that not everyone has tried their hand at social media in your industry, think again! There is more than a 90% chance that your competition is already social and uses at least two social platforms for marketing, based on the information from Adweek.\n\nIt’s a rat’s race and trust us you do not want to be left behind and we think that’s a good enough reason, no?\n

#6 Doing It Right Might Make a Difference

\nWe’ve already established that most brands already use social media as a marketing tool, but are they doing it right?\n\nBusinesses start strong but do not indulge in a regular supply of content and posts and ignore building a strong independent voice for their brand, posting in a phased manner with a definite strategy to establish individuality, and regularly connecting with customers can put you on the top.\n\nTriumph over these lazy competitors with expert advice from a social media management agency, or better yet just listen to us.\n

#7 Increased Brand Awareness and Conversion Rate

\nIf you own a business, you are always on the lookout for syndicating your content to improve brand visibility, using Social Media makes this a cakewalk.\n\nEach post or copy that is intended for the audience contributes toward introducing the brand to a fresh network of individuals. This makes the reach of even the smallest of businesses humongous and the process from pitching to connecting, followed by engaging and eventually converting them into loyal customers easy.\n

#8 Amplified Recognition for Enhanced Profits

\nWhenever you are working with gathering promotion for a new launch, a social media presence for the said launch always helps. Want people to sign up for a webinar on how to go about using one of your services, turn to Facebook and Linkedin. Are you looking for donations for charitable aspects of your business, social media publicity and share boost will help you get fruitful donors for the cause. Basically what we are saying is whatever aspect of the business you need help with that involves marketing, social media will be there for you.\n

#9 Cost-Efficiency

\nSocial media marketing is hands down the most cost-effective component of an advertising strategy. Almost every social networking platform has a free sign-up policy, this makes the competitive market a level playing field.\n\nMoreover, any paid promotion services might cost you a lot less than conventional marketing tactics. This saved cost ensures a higher return on investment for promotion while keeping your budget in place so that more crucial business expenses can be splurged on without compromising your public image and engagement.\n

#10 Boost in Brand Authority

\nCommunicating with the customers is key, social media takes this to the next level. When customers see a company posting on social media, specifically interacting and responding to its customers on platforms like quora, posting original content, they begin to trust the company, making it reliable, accountable, and thus credible. This makes it more likely for your customers to share your information and refer friends to your services.\n\nSharing relevant information and answering the customers regularly also increases the brand’s reach as it makes it more likely for the brand’s name to pop up when specific questions are searched on search engines or other social channels.\n\nSo technically you are providing helpful information without asking anyone to buy your products or services.\n\nThis makes you the coolest dude hanging around everyone being super resourceful without being needy or clingy and honestly which customer group can resist that? And voila! That’s how you bag more site visits and purchases.\n

#11 Improvement through Audience Research

\nAudience research can be placed parallel to social listening because both involve gathering information from a group of individuals. It involves searching for the keywords that will be used by your target audience, specifically focusing on the products and services you provide. This information is easily accessible today through social media. Any business account can analyze its reach and insights for all of its content and posts on Facebook, Instagram, and Twitter.\n

#12 Retargeting and Remarketing Through Social Media Ads

\nRetargeting is an excellent social media marketing tool. Let’s say only 2% of your customers purchase on their first visit to your website. Advertising can assist with expanding your reach to the remaining 98%.\n\nThis works with the help of “cookies”, which involve keeping a list of visitors to the site and placing anonymous ads in their browsers. Thus when these customers visit a social media site, the ads are displayed by a retargeting service. This facilitates your brand presence to customers even if they are spending time on social media beyond your website.\n

#13 Quoting Experts to Fester Boost in Reach

\nQuoting platforms with killer social media presence and tagging or notifying them about that post might be your gateway to jumpstart your social media game, once an industry leader is alerted by your post and shares your brand name on their social media you are looking at potentially reaching tens and thousands of customers with ample traffic to your website.\n

#14 Social Media cause a Hike in SEO Rankings

\nSearch engine crawlers are always aware of the pages that are frequented often and which ones lack traffic, a foolproof content strategy goes a long way but driving traffic to the websites always helps, Social media can facilitate that by sharing trending content with a touch of their own and cause a hike in SEO rankings.\n

#15 A Kinship with a Community

\nThe trick is to treat your social as a way to build connections, doing this will not only gather potential and loyal customers but will build bridges with industry leaders and influencers, making you part of a community, providing great high-end products for promoters and interesting topics for experts to share with followers. Increasing ROI and multiplying your exposure by ten folds. Turning leads into followers then customers and later brand promoters.\n

#16 Pioneering the Art of News jacking

\nWith SMM, sometimes you get a mention that highlights your brand towards tremendous popularity or a certain pop culture reference or meme fits in with your services, having an active SMM team can help you seize such opportunities, basically just hop on a take while it’s still hot and give the voice and beliefs fo your brand some recognition.\n

#17 Escalation in Sales

\nSMM is the best way to boost a company’s sales. Around 70% of businesses acquire customers through Facebook. It’s a fact that if you are ever present consumers are more likely to buy from you when they are in need, but the influence on customers here runs through multiple points along the sales funnel, ranging from amplifying the reach through blogs, to responding to customer questions and complaints, and additionally incentivizing buyers with coupon codes and credit points.\n

#18 Recruiting a Brand New Customer Base

\nWith SMM you can cater to customers even when they have no information about your brand but are looking for related services. Eg: On Twitter, if you find hashtags relating to your brand, use them to drive people to your website, where you can familiarize them with information about your brand and essentially sell it to them.\n

#19 Reputation Management

\nIn the age of social media, consider that customers are already talking about you, whether you are quick to respond or not, let’s say you get some bad press. If you are already active on Social, you can highlight the positives and refute the negatives if viable. With social media, the reigns of your brand image are in your hands and can work to your whim and profit.\n

#20 You Can Have Fun with It

\nLastly, if this doesn’t convince you, we don’t know what will! Business and marketing seem like all work and no play right? It doesn’t have to be that way anymore, you can have fun with it all!! Host an Instagram live to show off your new product launch, share your inspiration behind it with your customers, host a Twitter chat about relevant market trends, and host pop culture polls to get the opinion of your audience, this sort of increment in interaction with them will fester real connection with the customers which is not only preferable for all the profits that brand loyalty brings but also the reward of the human element in all things commerce, so you and your team do not have to go on a robotic goose-chase of customers with mechanical promotion tactics.\n

What Do We Need Now?

\nWe need to understand that search engines have now become the second most frequented channel of brand research, social media has replaced it and is now used widely for all sorts of marketing gimmicks. What does a business do then? Reimagine what their customer experience needs to look like if they want to compete with the digital trends and gain an edge with their marketing with a strong social media strategy that compliments their business attire.\n\nImagine working with a flip phone in the age of smartphones and thinking why am I considered old fashioned? It’s the same if you’re not considering social media marketing as a key aspect of your business campaign and still pondering why you’re behind your competitors. If the reason isn’t apparent to you even after all that social media marketing pros above? Then all we can say to you is okay boomer!\n\nBut we believe in our helpful information and your valuable judgment, so we trust that you will invest in a good social media marketing strategy if you’ve not already done so and if you feel as clueless as we all did in the first month of the pandemic with all things covid, Continuum Software Solutions is the emergency service you should contact. Come check out the full gamut of services our social media marketing agency provides! We’ll upscale your current marketing strategy and make sure you see raised rankings and soaring traffic for all your products and services under our social media and its wings of manifold benefits.\n\nBefore we part ways on that unnecessarily poetic but true note, seriously, contact us! Our social media managing game is bomb and we’ll make sure your company’s is too! #SMM for the win!”},{“component”:”hc_pt_post_informations”,”id”:”WiM5V”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/social-media-marketing-agency.webp|214|363|18123″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post 20 Reasons Why Your Business NEEDS Social Media Marketing first appeared on Continuum Digital.

The post 20 Reasons Why Your Business NEEDS Social Media Marketing appeared first on Continuum Digital.

Importance of Digital Marketing for an E-commerce

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• To Know your Target Audience. Most digital marketing channels allow for cross-communication between you and your audience. This will help you gain valuable insights into your target consumer base and customize your products accordingly. You can also directly reach out to them to answer their queries and solve their problems.

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• Wider reach. Digital marketing will allow you to reach users from all over the world. International brand awareness and new customer acquisition are more than easy if you employ digital marketing.

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• Brand Awareness. Online presence is the essence of every single e-commerce business. With digital marketing, you can create the presence you like. Your online presence also determines the number of trust people will have in your brand. Social media campaigns, insightful blog posts, backlinks, etc., increase brand awareness and help you gain new clients.

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• Better revenues. Increased ROI is one of the many benefits of digital marketing. A wider reach, better lead generation, and more customers are all possible with digital marketing. Besides, this type of marketing is usually cost-effective and works better to build a long-term relationship with your clients.

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\nThings to Consider Before Picking a Digital Marketing Channel\n

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• Relevance: Every social media platform comes with its own set of unique features. As an e-commerce brand, you need to pick and choose which feature will help your cause the most. Spreading your wings across all channels will not do you justice. Instead, focus on the most important platforms for your brand, and double down on incorporating them into your marketing plan. For example, if your brand’s USP lies in visually appealing products, Instagram will work better for you than LinkedIn, or videos will work better than written content. Do some trial and error and zero in on your preferred channel.

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• Budget: While most digital marketing channels are extremely cost-effective, choosing channels that fit your overall marketing budget is always the best move. Budgetary restraints can result in poor marketing decisions. Hence, pick a channel that works well with your budget and utilize its full power. Instead of half-heartedly using Search Engine Marketing, you can explore all the free options Social Media Marketing has to offer.

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• Target Audience. When choosing your digital marketing channel, the most necessary thing to consider is your target audience. If you cater to GenZ, social media marketing is your best bet. But, if you cater to a somewhat older audience, email marketing or getting organic traffic will further your sales.

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• Competition. Having a thorough knowledge of what platforms your competitors are using will give you insights into bettering your own digital marketing strategy. Analyze their trends, figure out what works for them, and leverage that information to implement your plan of action. In fact, keeping an eye on your competition’s marketing moves can help you figure out what channel you need to use to stay relevant.

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Most Important Digital Marketing Channels for E-commerce

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#1. Search Engine Optimization (SEO)

\nOrganic traffic is one of the best marketing hacks. It has been getting extremely tough to generate traffic using online search engines. With the increase in the number of online stores, getting a place on the search results page requires a well-crafted SEO plan of action. 2022 will roll out with a bunch of new SEO trends that will change the entire game. Using them will bolster your digital marketing cause. Specific keywords and phrases can bring you to the top of the Google results page. To get the attention of search engine crawlers, working with quality engaging content and optimized web pages is essential.\n

#2. Search Engine Marketing (SEM)

\nGetting organic traffic is seldom as easy as it may seem. It is a long and winding road. That is where SEM enters the picture. With a little paid advertising, you can reach out to your target audience effortlessly. The top search results on a search engine results page are usually ads. These are what we call pay-per-click ads. Every time a user clicks on these ads, the search engine gets paid a predefined amount. Google AdWords allows competitive businesses to bid for keywords, and the winner gets the top results spot. Using a strategic bidding model and investing in a little ad marketing, you can increase traffic to your webpage. The best part is that when you have enough and desired traffic to your online store, you can stop paying for the ads.\n

#3. Email Marketing

\nThis one is an oldie but a goodie. Email marketing has existed among us even before the popularization of the modern internet. Remember the old pamphlets with newspapers? Email marketing is just that, but a little more sophisticated. And now, with an increase in online traffic, email marketing is getting popular by the minute. In fact, in 2020, HubSpot reported that 80% of marketers experienced an increase in email engagement over the previous year. Apart from sending out offers and discounts, you can send newsletters, reminders, notifications for new products, research articles, etc. All you need for a good email marketing plan are strong subject lines, links to your website, a strong mail body. Providing your customers with something memorable, informative, and creative- all in their inboxes- can help you create a loyal client base. Work with some visual content as well- banners, flyers, etc.\n

#4. Social Media Marketing (SMM)

\nPeople are obsessed with social media and spend hours on end scrolling through their favorite apps. Social media marketing can garner a lot of traffic to your e-commerce website if done properly. These apps are built for engagement and communication- both are amazing customer satisfaction tools. Every platform offers both paid and organic promotional features. It’s easy to go viral with social media and build brand awareness. Among digital marketing channels, Instagram yields the second-highest ROI for marketers. With features like online shops and cross-promotions, Instagram houses unlimited features to get you the desired results.\n

#5. Content Marketing

\nLike social media marketing, content marketing has a far and wide reach. Offering people information and helpful tips always works in your favor. Create insightful content surrounding your products. It costs nothing and offers something of value to your target audience. This will encourage them to purchase from your store. Apart from building a certain brand reputation, you can use this marketing channel to rank on search engines as well. Blogs, videos, research articles, newsletters, interactive webpages, creative landing pages, etc., are all fabulous content marketing strategies that can help you sail through.\n

#6. Referrals

\nDriving traffic to your website is the end goal for any e-commerce business. Any digital marketing specialist will tell you that SEO isn’t the only way to do so. Referrals are quite effective in doing so as well. Whenever a user enters your website using a link, search engines rank it as referral traffic. Backlinks and guest posts are the most common ways of referral marketing. Along with driving traffic to your website, these also play a huge part in building brand awareness. Online reviews and comments on other blogs also work pretty well.\n

#7. Affiliates

\nYou can reach out to potential marketers to have them promote your products. Each sale they make, they get a percent of the profit. Both the parties benefit this way. Sponsored posts on social media or review blogs are perfect examples of affiliate marketing. Per Forbes, affiliates help drive over 15% of e-commerce sales.\n

#8. Engaging Website

\nInteractive and visually appealing websites increase the customer retention rate. Doing so creates a good impression and lets your audience know that you care about your brand. This also makes sure you can grab their attention before they switch over to other sites. A user-friendly website that is easy to navigate will also increase the probability that the users will make a purchase. Make sure you optimize your page to make the loading time faster.\n

#9. Influencer Marketing

\nThis is the latest trend among experienced and novice marketers. In fact, in 2021, the influencer marketing market value was 13.8 billion USD. And that number is only growing! Influencer marketing offers the chance to reach out to a new target audience. It also acts as word-of-mouth marketing with the influencer promoting your products on their platform. It can help increase customer acquisition and brand credibility. Moreover, people trust influencers enough to treat your brand as authentic and dependable.\n

Conclusion- Future of E-commerce Digital Marketing

\nWith more and more technological advancements, newer and smarter trends are setting in for digital marketing. Local SEO is the most imperative thing for an e-commerce digital marketer to focus on. Phrases like “near me” and “where to buy” have seen a rise in recent times, thanks to the global pandemic. Utilizing these to polish your SEO strategies will not only keep you relevant but will also help you increase your sales. Voice search is also touted to be the next big marketing strategy. It has become easier than ever to speak to your phones, and a voice search-friendly website will turn your brand golden. You may also want to keep an eye out for featured snippets, visual search, and online reviews and use them effectively to strengthen your marketing process.\n\nUnleashing your inner creativity is what is going to make your business stand out from the competition in the near future. Having an open mind and the zeal to pursue newer and daunting marketing schemes will put your brand on the map! Like Avinash Kaushik (Digital Marketing, Google) says, “70% of the time we’re going to focus on things that we know that are very core to our business. 20% is where we’re trying to push the boundaries. You get into the known unknowns. And the last 10% is a true crazy experimental stuff. Trying to figure out how to do uncomfortable things that we’re going to fail at more than we will succeed at. But with every success, you build a competitive advantage.””},{“component”:”hc_pt_post_informations”,”id”:”mwRKp”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2022/09/Digital-Marketing-Channels-for-E-1.webp|687|1920|18738″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post The Most Important Digital Marketing Channels for E-commerce first appeared on Continuum Digital.

The post The Most Important Digital Marketing Channels for E-commerce appeared first on Continuum Digital.

#1. Eye Catching

\nUnique, exciting beginning with amazing effects, color blocks, and graphics are the essential ingredients that stop the viewer from scrolling away from the product’s advertisement. It generates interest and questions about what this new product can offer. The product’s success depends on its actual trial in the market, but video content marketing grabs the attention to provide the chance for its survival and success. So it is critical to make a video that immediately grabs the attention of its viewers and provides the customer with most of the information in a short period.\n

#2. Easier to Comprehend

\nAnyone who has gone through the above or nearly the same experience can understand the power of online video. Remember, spending hours and hours in school and coaching classes to learn a topic (say centrifugal force) but one day before the exam, when one can do nothing honestly. One ends up searching on a social media platform for the aid to find a related video, and surprisingly the impossible to visualize and understand theories start making sense.\n\nOnline video content can explain and give most of the required information in the shortest period. Thus, making video content is more profitable than wordy articles, which take hours to read and understand. Make sure to make it as easy to understand as possible and provide them with most of the information. But at the same time, withhold some information to want them even more.\n

#3. Gain new audience

\nUnlike traditional marketing, content marketing via online videos provides one of the most significant advantages of enlarging the territory and reaching new audiences with the least of the effects. The new generation spends a fair amount of time on social media, and watching video content makes a prominent ratio. And the targeted audience of them is prominently GenZ. Thus, keeping that in mind switching to online video for product promotion could increase the reach of new audiences.\n

#4. Personal touch

\nDealing with customers is not only about making dollars. It’s about building trust and being transparent with the products they sell to customers. Online videos are the only way to connect the viewer face to face with a representative. Before selling it, it helps convey the story or legend behind the product, which genuinely interests the customer.\n\nIt’s essential to make your video as natural as possible. So adding behind-the-scenes or a few bloopers add more entertainment and humanize the video content; it gives the video content something different from the rest of the available video content on the internet.\n

#5. Easy to make

\nThere are only a few pieces of equipment one needs to create video content without spending a lot. One of the most basic is a camera or smartphone camera, which is owned by a good population and now has become an everyday necessity of life. So one can make the video at any time and any preferred location.\n\nAnd to add a few special effects and animations, one can edit a video online through a video editing tool available on the internet. Now only one thing left is to think of an amazingly unique idea and start recording.\n\nThat’s how easily one can make a content video and share it across the world via various social media platforms.\n

#6. Cost-effective and Long-lived

\nAny promotional video can be made with the least resources if used to its best potential. Only a few resources are required, and one can create good video content with a well-written script and innovative ideas. So it is one of the most economical strategies for the promotional goals of the product.\n\nAlso, when video content is uploaded online, it remains on the internet for a very long time unless deleted by order of executives, unlike other forms of advertisement, which one can put down after a while to save space and money in the column. Hence it is the more budget-friendly and long-lasting way of advertising available in the market.\n

#7. Viewer to Buyer Transformation

\nAfter all the efforts one puts into their marketing strategies, there must be a set of targets and goals to achieve from them. The unique and fantastic video content that makes the viewer stick to it throughout the video must have generated some interest. Now all left is to liquidate that interest to close the deal. It involves the visitor’s action, whether driving other customers to the site by sharing the video content or buying for themselves. It is critical for survival and making profits for the enterprise. After all that, efforts need to be converted into assets.\n\nHaving the most viral video on the internet is different, but it is also essential to make the most of the trendiest, to convert viewers into customers to stand in the market.\n

#8. Excite the Brand

\nLogos play an important role in brand promotion, one might never know the complete form of those abbreviations, but they will recognize the Brand and the value of its products. The Brand name defines an enterprise quality, service, and values, which builds a connection between the company and its customer. Adding a logo to the video content is essential since it recognizes the company and its Brand. Also, add the logo’s meaning and what value the company stands for, on social media platforms to build customer trust.\n

#9. Future actions

\nBusiness is not only about the present situation of the company, but it also has to think in advance about what to do next so that customers will return. For that, it needs to perform a proper analysis of the response to the previous project’s progress, what was the public reviews, and what they need to do to stand up to their expectations and set higher goals.\n\nWhile the views, likes, and shares are a good indicator for tracking progress, nowadays, many inbuilt analytic features are available in many social media channels to track viewer engagement. Make sure to make the proper analysis and come to the best conclusion to drive the following action plan for delivering better services and making more significant assets.\n

#10. Search Engine Optimization

\nIt is essential to make video content relevant as social media channels are transforming like search engines. So all the videos should be search engine optimized and follow the same guidelines as any other form of social media. One can add compelling titles and descriptions for the videos along with appropriate hashtags and some external links that will redirect the viewer to another related video. Like the first video is about the product description and interlink it to other video content describing how to use it or where to buy it.\n

Conclusion

\nDue to its higher reachability and various advantages over the other form of advertising, video content marketing has become one of the most preferred strategies by large to small enterprises. Many brands utilize and profit from online video content to gain faster results in a short lapse of time. Apart from its massive utilization in sales, online video content is used for sharing news, entertainment purpose, and many welfares. It is simply a medium to reach more and more in the shortest duration of time in a more effective way. It is the least demanding and effective form of advertising, along with other merits like better analysis, comprehensibility, and personification. This strategy makes up more than 80% of the most viewed type of content marketing. Using video content on social media can gain a competitive advantage.\n\nSo for the next time, give online video content to connect to more people, tell a story, and represent a refined product.”},{“component”:”hc_pt_post_informations”,”id”:”e9XFr”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/Importance-Of-Video-Content-On-S.webp|240|407|18122″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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The post The Importance Of Video Content On Social Media Platforms appeared first on Continuum Digital.

Why Digital Marketing for Home Improvement?

\nModern era, modern solutions!\n\nThere was an era when traditional ways of advertising through posters, brochures, television or newspaper did wonders for any kind of business. However, today these means of advertisements, if not irrelevant, are surely just insufficient.\n\nHome Improvement Company on a digital platform, with correct strategies can create a business like never before. It could avail innumerable possibilities to reach the customers, no matter where they are. The digital marketing strategies allow a home improvement company to come into the picture and get discovered. The prime importance of digital marketing for a home improvement company is to increase the virtual visibility of the company.\n

Objectives of Digital Marketing

\nDepending upon the vision and requirement of the company, digital marketing strategy can help them achieve their objectives The following points are indeed what any home improvement company looks for:\n

#1. Brand Building

\nHome improvement is a red ocean, there are multiple companies out there offering similar services at a similar price range. Thus, it is important for any company to build a brand and recognition for itself, which will generate trust and brand loyalty among the customers.\nDigital Marketing Strategy can help the company to create its identity and help it highlight its unique and differentiating feature.\n

#2. Generating New Leads

\nAny company spends the maximum amount of its budget in gaining leads, with the hope of converting them into customers and repeated customers.\n\nDigital Marketing provides multiple options to target potential customers and collect their information and connect with them for future business. The analytics in the digital marketing allow a business to locate the right customer, depending upon the customer’s activities and habits.\n

#3. Increasing Sales

\nThe core aim of any business is to generate sales. Business is nothing without sales. Digital Marketing can help a home improvement company gain business through various platforms and convert them to sales. It also helps a business to follow and track a lead once the lead has shown interest in the product, by recalling and reminding him/her about completing the purchase\n

Benefits of adopting a good digital marketing strategy

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#1. Analytics

\nThe strongest part of Digital Marketing and Digital Marketing Strategy is the analytics. They are to the point and can be obtained easily and – regularly.\n\nDigital marketing allows users to check the minutest details about their campaign and its performance, like how many clicks they got on their ads, how much traffic was generated from the advertisement or how many leads the business has gained through advertising.\n\nIt also provides the user the liberty to change, upgrade stop the digital marketing campaign as per requirement.\n

#2. Engaging with customers

\nThe traditional way of marketing was usually one-way communication. But digital marketing allows the user to use multiple platforms where the user can directly engage and communicate with customers, be a part of their life and understand them better.\n\nA digital marketing strategy can include online activities, contests and multiple other things to boost customer engagement and create loyalty and recall for the brand.\n\n#3. Targeting the right audience \n\nWhy target 1000 people when only 100 out of them are your potential customers?\n\nDigital marketing helps home improvement companies to gain target audience by making their reach effective while saving their time while traditional advertising and marketing strategies had very less control over who saw the advertisement and when, digital marketing strategy can help you to target your audience by being specific with respect to geography, age and liking of the target audience . This means, less wastage of resources and better conversion rate.\n

Vital Tools of Digital Marketing

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#1. Website:

\nA user-friendly website is the most crucial thing, a home improvement company should take care of.\n\nThe services should be properly characterized according to needs, the layout design should be appealing for the audience and flexible on each device like mobile phones, tablets, Mac, and laptops. A good website should have clear communication, should be aesthetically pleasing, purposeful and be responsive.\n

#2. An effective SEO

\nSEO – search engine optimization, a digital marketing strategy that allows the business to use relatable and highly searchable keywords. When people search for the words like \”home improvement companies\”, \”home improvement companies near me\”, websites having strong key words will align with the Google algorithms. This will increase the website visibility and make it appear more frequently in the Google search.\n\nSEO helps in boosting key search results, which helps the website to convert its potential customer into actual customers. If SEO strategy is not implemented it will lead in less visibility of the website and which in turn would cause the business to get lost in the ocean of competition.\n

#3. Paid search ads

\nPaid search ads are immediate and direct strategy of digital marketing. Paid search ads allow the business to reach a target audience and gain potential leads, thus increasing sales. Paid search ads are cost effective and drive valuable traffic to the website.\n\nPaid ads are very precise, focused and fast. They are cost effective.\n

#4. Social Media

\nFacebook, Instagram, Pinterest, YouTube, Telegram, WhatsApp all have become a core part of our daily lives. Most of the customers are accessible and reachable on more than one of these platforms. Social media marketing is the best way to connect with the customer, generate two-way communication and engage them.\n

 #5. Content Marketing

\nOne of the most effective way to convince people to buy a service is by providing them knowledge, information and in-depth analysis about it. A lot more people tend to buy a product or a service after reading a blog about it or watching a video related to it. Engaging directly with your audience and answering common questions is a great way to build trust and credibility, and content marketing allows a business to do the same.\n

#6. Reputation Management

\nReviews, Testimonials and Feedbacks matter a lot when it comes to home improvement. People usually tend to learn from other users’ experience before booking a service or product for themselves. Thus, reputation management or having a positive image is vital for any business.\n\nOnline reviews should be a part of the customers’ journey when it comes to digital marketing strategies for home improvement. After completing any home improvements, integrating feedback emails or inviting customers to leave reviews on social media pages can boost credibility, awareness and sales.\n\nThus, be it generating more business, getting a higher rank in Google Search or creating a better recall for your brand, digital marketing strategy is essential for a home improvement business. There are a lot of people out there waiting to get their homes upgraded and redesigned. To reach out and target these audience, all you need is a strong and well planned digital marketing strategy.\n\n “},{“component”:”hc_pt_post_informations”,”id”:”0rdrl”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/home-improvement-companies-marke.webp|214|363|18119″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Guide on digital marketing for home improvement companies first appeared on Continuum Digital.

The post Guide on digital marketing for home improvement companies appeared first on Continuum Digital.

The Internet and smartphones have altered mainly the way we buy things. Earlier buying was an experience, whether one was buying new clothes, electronics or even an accessory they liked. Sometimes, buyers also had to wait for days for their product to reach them.

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Today, a purchase is made within a few clicks, just in a few seconds. \”I saw it, I liked it, I ordered it, I got it\” has become the buyer’s frame of mind. In such times, when internet-based businesses are thriving, retailers are having a tough time attracting their old and new customers and keeping them coming back.

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Suppose you are one of the retail business owners wondering what you can do differently and how you can use digital marketing for retail business. Then you have come to the right place. In this article, we will walk you through the six best digital marketing retail store ideas; that will help you generate more business.

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Get posting on social media

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We live in a generation where you probably don’t exist if you are not on social media, you probably don’t exist. The same goes for your business as well. Set up your business’s social media pages. Post a story or a picture of your product, how a day in your business looks like, how your team works, etc. If you feel gutsy enough, shoot a video and upload a reel.

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Making your business official online will not only help you get visibility for your business, but it will also open up a communication channel for your customers to connect with your business.

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Can you Google it?

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Did you hear one of your customers complaining about how they just couldn’t find your store? Get the Maps. Oh, we mean google maps and google search. Set up a google business page. Google Business Page will help you put your business online and help your customers reach your business quickly.

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Through maps, they can easily search your location, through contact buttons, they can easily connect with you, through your reviews they can also know what other customers feel about your business.

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Make your content friendly for Google Shopping. Google shopping is a powerful tool that uses google search’s algorithm to suggest products to the buyers.

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Slide into their emails

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If you thought emailing someone is so ’00, you might be disappointed to hear that you are wrong. You would be surprised to know that email marketing generates a whopping 4200% ROI. Email Marketing for retail businesses is still such a rage; email marketing is still one of the most converting digital marketing channels.

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According to optinmonster, 58% of consumers check their email first thing in the morning. This means you get to reach your ideal customer first thing in the morning. Now isn’t that exciting? Ask your customers for their email id with every purchase or purchase inquiry they make for your business. Ask them if they would love to receive the latest updates from your business, and voila, you have a whole data set built up for your email marketing, in digital marketing for retail stores.

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Want to get some brownie points? Add in some special discounts to your mail list. We will talk about this in detail in the latter part of this article.

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Local Ads

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Using digital marketing in retail store marketing strategy opens up numerous opportunities for your business. You can target your ideal customers that might be sitting across the globe. But there are always physical restrictions, transportation issues and charges, etc.

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A smart way to go around this issue would be to optimize your digital presence locally, which means targeting your local customers and promoting your business in the region you serve.

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BOPIS

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BOPIS is the latest marketing buzzword in the digital marketing for retail stores, and to be honest, we love it. BOPIS is a Buy Online Pick In-Store. BOPIS became relatively well-known during the pandemic, but the restaurant industry has been using the \”Buy Online Pick In-Store\” or \”Curbside Pickup\” concept for a while now.

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Giving your audience an option to buy your products or services online enables your business to reach a more comprehensive set of customers, buyers that are interested in your product and search for your product with an intention to buy. At the same time, Pick In-Store enables the buyers to have an in-person experience with your business.

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Bring in the Influence

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With the rise of social media, the Creator Economy is also on the rise. Today influencers have comparatively more influence on customers’ purchase patterns as compared to renowned celebrities. Collaborating with niche influencers with similar values as your business and catering to the same audience as your business does can be a beneficial deal.

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Collaborating with influencers on social media allows you to tap into the influencer’s loyal audience while also building credibility for your business.

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Collab: with local creators

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A great follow up on your influencer collaboration could be to bring local creators or artists into the spotlight. For example, suppose your business sells trendy t-shirts and other funky accessories. In that case, you might want to collaborate with local artists to get their prints on your products, thus creating branded merchandise.

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Promote the collaboration on your social media channels or keep the collaboration \”limited edition\” to drive more attention to the collaboration.

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Coupons, Referrals and Loyalty Points: 

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Everyone loves \”Free\” things. Rewarding your new, loyal customers will always keep them coming for more. Loyalty points have been around for a long time and have been working for businesses in every industry.

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Coupons paired with a campaign or on a social occasion can help you increase your sales in the peak business days. At the same time, referrals are great to attract new customers.

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Add some loyalty brownie points and referral points to pay invoices. You can also make use of omnichannel marketing and distribute these reward points on social media, include them in your email marketing mix, or ask an influencer to promote a coupon code.

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Hope this helps you get started with digital marketing in retail stores. Suppose you feel like you are spreading yourself too thin, managing all the business operations and marketing your retail store digitally. In that case, you might want to take the help of experts who understand the Internet better and can help you promote your business online and increase your year on year profits.

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We are curious, which of these marketing mixes are you going to use in your digital marketing for retail store strategy?

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“},{“component”:”hc_pt_post_informations”,”id”:”JPmZ7″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/digital-marketing-ideas-for-reta.webp|214|363|18113″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post 8 Best Digital Marketing Ideas for retail stores: Generate more business and traffic first appeared on Continuum Digital.

The post 8 Best Digital Marketing Ideas for retail stores: Generate more business and traffic appeared first on Continuum Digital.

Why do you need a marketing plan?

\nThe exposure we have to ads on a daily basis is unsurmountable. To stand out in that sea of endless advertisements, you must have a unique, creative, and extremely effective marketing plan. Having a marketing plan allows you to streamline all your resources and have a clear vision. Putting aside money for marketing investments becomes easier, and you avoid the risk of overstepping your budget. Besides, having a strategy always ensures that you are on track and being consistent with your efforts. And, if stats are to be believed, companies that focus on their marketing endeavors are 13x more likely to witness a good ROI.\n

Steps to create the perfect first e-commerce marketing strategy

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#1 Knowing your Audience

\nNeedless to say, nothing can be accomplished without knowing your target audience. Most campaigns fail because they reach the wrong people at the wrong time. Defining your brand’s target market will allow you to break down the necessary demographics you need to appeal to. The age range, gender, location, financial status- all are imperative to your marketing plan.\n\nFor e-commerce, especially, having a knowledge of what you are selling and to whom you are selling is helpful even beyond the digital marketing world.\n

#2 Marketing Objectives

\nOnce you have decided to go down the marketing road, you need to know where you are headed and what your endgame is. If you want more leads, you may have to master your SEO game. If you want to generate traffic, guest blogging and social media might help. You have to sit down and draft out your business goals and the resultant marketing objectives. Make sure that the goals are attainable and easy to fulfill. Having completely unrealistic expectations out of your first few marketing steps can deter your future moves.\n

#3 Setting a Budget

\nSince you are just starting out, set a budget and try to stick to it. Not all marketing needs to be paid. Figure out what fits best with your budget. Once you get the hang of the game, spending more money can be fruitful. But, if you are in the trial phase, heavy investments might be detrimental to your company’s finances.\n

#4 Figuring Out the Best Channels

\nThere are countless marketing channels available to choose from. Depending on your needs and target audience, incorporate one technique at a time. Spreading your wings too wide might have the exact opposite effect of what you want. Highlighting the must-know marketing tools to incorporate into your strategy:\n

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  SEO:

  \nRegardless of your preferred channel, SEO is something you have to master in this digital age. Search Engine Optimization not only helps you get discovered but also enables better leads and conversion rates. As an e-commerce enterprise, this can translate into increased sales in the long run. SEO includes everything from incorporating top keywords to designing a user-friendly website to creating quality content.

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  Pay Per Click Advertising:

  \nThe first Google search results are usually ads. We call them PPC ads. Google Ads allows businesses to bid for keywords, and the winners are featured on the top. The search engine gets some money every time a user clicks on the ad result. This technique requires a little investment but can have ample benefits in getting traffic to your webpage.

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  Content Marketing:

  \nGranted that as an e-commerce venture, your focus is on selling products; however, creating content is a sure shot way to ace your marketing goals. Not everyone will invest in your products without being convinced of their authenticity and quality. With content marketing, you essentially convince your audience that you are an expert in the field and that your knowledge mirrors the efficacy of your products.

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  Social Media Marketing:

  \nThe 20s are the decade of social media. Everyone is on some or the other platform of social media. Demographics no bar. Based on your consumer base, pick a social media platform and hop on the latest marketing techniques. With little to no investment, social media can yield immense gains.

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#5 Seeking Expert Help

\nWhenever possible, hire a marketing expert to guide you through the whole process. It need not be a permanent investment, just an initial one to get you started. Marketing professionals bring with them an abundance of knowledge and experience. An expert will be able to help you sort through the various marketing channels and utilize them effectively. They will also be able to create a baseline for you to work with in the future. For a start-up, hiring freelancers can do the trick!\n

#6 Refine and Redesign

\nYou have done your research, you have created your content, and you have kick-started your marketing plan. Now what? Do it all over again. It will always take a few trials and errors to find your perfect marketing fit.\n

The Road Ahead

\nBeing mindful of the current trends and incorporating them wherever possible is a must for a profitable venture.\n\nDelivering what your audience needs can and will help you climb the success ladder. Keep regular tabs on your customers’ feedbacks. Most consumer insights are beyond useful in figuring out the next plan of action.\n\nAnd, most important of all, track your campaigns and analyze your methods. Only by observing your results can you improve your future marketing plans.\n\nEntering the big bad world of marketing might feel scary at first. But, once you are in it and have a fairly good idea of what to do, your business will flourish. Don’t be afraid to shake things up and try out something completely out of the norm. Remember, being creative is the best marketing plan!\n\nStill confused about your marketing plans? Our team of digital marketing geniuses at Continuum can help you amp up your marketing strategy!\n\n “},{“component”:”hc_pt_post_informations”,”id”:”IHiTj”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/ecommerce-marketing-plan.webp|214|363|18109″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Do you know how to create your first ecommerce marketing plan? first appeared on Continuum Digital.

The post Do you know how to create your first ecommerce marketing plan? appeared first on Continuum Digital.