Graphic design - Continuum Digital

Graphic Designers: Prized Investment for your Business!

ALOK — Tue, 21 Nov 2023 07:44:56 +0000

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:”https://continuumdigital.ca/wp-content/uploads/2023/11/Graphic-Designers-Prized-Investm.webp|687|1920|18903″,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Graphic Designers: Prized Investment for your Business!”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”Before we get into the thick of it, let’s answer the burning questions: What would hiring a graphic designer mean for your company? Why do you need one?\n\nA graphic designer is usually an expert who possesses experience regarding all the techniques that would grab the attention towards your business. This means that they provide services like creating tailored logo designs, websites, brochures, and advertisements that will make your company the talk of the trade! Hiring a professional graphic designer is the perfect move to upscale your company’s marketing. Here are five reasons why:\n

#1. Time Efficiency

\nDo you know various file formats for images or business cards? AI, EPS, PSD, JPG, PDF, GIF, which of these would you pick for various creative branding pursuits? Better yet, what if these were to go to print? If you’re aiming for a color contrast that is convenient to read, which mode of color or what weight of paper would you go with? Seems like an awful lot of technicality, right? Figuring this out might take you ages. A graphic designer’s in-depth training, on the contrary, mixed with their hands-on experience, gets this done in a jiffy, making their input extremely time effective.\n

#2. Cost Efficacy

\nA graphic designer is the most valuable investment in your marketing plan, let’s say you went with a cheaper outsourced logo for your brand in lieu of going for a high-expense graphic designer, you may end up with a result that lacks clarity for print, this could happen for multiple reasons – lack of color management, problems with layout, messed up formatting that cannot be used on online portals, these lead to significant delays followed by redesigns and multiple changes increasing your expenses by twofold. Hence choosing a high-price but fail-safe option like a professional graphic designer is cost conscious.\n

#3. Increased Customer Interaction

\nLooking to increase your company’s social media presence, increment in engagement, product sales, and customer base? E-newsletters, blogs, websites, social media, or print media are your friends. All these with high-quality visuals that are uniquely curated bring more customer attention than low-quality stock imaging. For instance, online shoppers vote image quality as the paramount criterion in their purchasing decisions. Graphic designers are your golden ticket to gathering creative marketing tools like high-quality photographs, illustrations, info graphics, and videos.\n

#4. Graphic communication: Being in vogue

\nWe need to understand that graphics are a trend today. Every human is constantly engaging with information from mobile phones, computers, TV, billboards, magazines, etc, with so much information floating around us our attention spans have taken a toll. If you’re looking for your customers’ attention and only have seconds to indulge them, your marketing efforts need to reflect that. Images [Visual Cues] are your best shot. Unique, HD images that are relevant and in vogue, can get you a graphic design campaign that transitions your business to be a part of the new era of high-speed, comprehensive customer communication.\n

#5. Strengthening brand essence: Consistency in capturing brand identity

\nThe logo of your company, the intricacies of typeface, the layout of the website colors, and other marketing assets instantly give away your company’s vibe (essence)- this is where you choose to be trendy, serious, fun, or powerful, etc. A Graphic designer can pull these off in ways that establish a positive brand image with specifically desired brand-based intricacies.\n\nFor this brand image to persist, we need consistency, and that’s exactly what your graphic design identity is supposed to establish, inconsistency appears sloppy and unprofessional, and hence a graphic designer with an established sense of presentation and understanding of brand identity, their work adds extra value to your brand development or marketing project.\n\nIn today’s day and age, corporate branding, print production and promotional adverts are imperative web design aspects for every business. If you’re looking for these creative assets to hop on the train with this critical marketing tool of graphic design, get in touch with us at Continuum Digital today! With our result-oriented designers at Creative Graphic Design Agency by your side, acing your marketing game and maintaining a towering identity that subdues your competition is a sure shot!”},{“component”:”hc_pt_post_informations”,”id”:”loSMz”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:true}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/11/best-graphic-designer-toronto-1.webp|239|406|18037″,”excerpt”:””,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Graphic Designers: Prized Investment for your Business! first appeared on Continuum Digital.

The post Graphic Designers: Prized Investment for your Business! appeared first on Continuum Digital.

Startups – Do you really need branding?

Alok Pathak — Thu, 07 Mar 2019 22:20:06 +0000

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:””,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Startups – Do you really need branding?”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”

Paraphrase: Blog talks about the value of brand in the digital age and how it elevates by focusing from perception to adding immense value to business. It discusses the top view which is essential for any upcoming company to have a good market placement. It gives insightful understanding of triggering right strategy and addressing them with some consistent branding practices.

When we look back at the best sellers today and how they have grown versus which are similar products or services in market we always get one logical answer – it is the perception that made me look forward for best. To represent an example: There are series of fantastic cell phones except Apple in market, but we still have a perception about Apple phones being the best. Also, we realize before the release of any new apple series phone there is an exciting series of branding where major demand creation is already been done.

Isn’t that amazing, before you go ahead and meet your client your brand is already on top of his mind.

I am not here to say that let us have Apple strategy – but point here is let us make a charismatic perception. Let your brand reflect who you are. This era is all about creating perception.

‘Brand sells intent and perception

It is mental association and connection with right target audience

The usual challenge that is been observed with branding is most start-ups ignore and considers as an additional burden on business. They take branding as an expense. Branding support business not only in getting visibility but it also helps in increasing employee value, motivation and new customer acquisition.

There were couple of interesting findings that Continuum observed post interaction with successful entrepreneurs. Here are findings from those bright brains:

\n\n

#1. Branding is Perception Management-

Human psychology has ability to associate with things mentally. To give an example If we talk about clothes and if we have to mentally think of buying clothes we would opt for Le Château, Roots Canada or Aritzia. we may end up buying or not it is a different case. But we all associate ourselves mentally with things we like and which are on top of our mind.

If we come across any service company which is selling amazing home décor but it just has a facebook page and we can’t locate them further through their website our first reaction will be they don’t even have website 🙁 Well that’s the perception. Whereas just think about them being well placed with logo, website, amazing look and feel template on it.

Suddenly things look different right? It is exactly what we mean by perception.

Sum of perception = Perspective = Branding

\n\n

#2. Giving out message:

An interesting event happened with us – we were in conversation with an entrepreneur and the gentlemen wanted to create the branding strategy and when we asked him which is that one message that he wants to give as shout out to the targeted customers – he actually took a while get clarity in his thoughts. After almost a month he had come up with one sentence agenda on which will be that one powerful message that his brand will carry always.

We understand there are different segregation of products or services but when we reach out audience it is one message which has influential intent and all other branding strategies will be linked in accordance with it.

\n\n

#3. Conveying to end audiences:

Conveying the message through right medium plays critical role. Before meeting the stake holder impression is already been conveyed in the form of presentation, website, logo etc. Start-up’s do think getting quick, cheaper and easy online logo making can make their business development process faster but they miss out on managing first impression.

Let us understand a few giants who of course never banged the market being the brand – Apple, Amazon, Canadian tire these logos are extremely simple yet powerful. The intention over here for them was to convey end customer the brand promise that they have adhered to. Their intention and connect speak is aptly visible in logo itself. Continuum supports its client to create impactful objective and actionable plan to meet right audiences.

\n\n

#4. Emotionally engage with employees and end customers:

Branding is a promising feature for most who wants get engaged or opt for the offerings. Trust me worldwide if there are people who work with Apple, Citi bank or Amazon – they have these sheer loves for their brand. They don’t love the company they love the brand with which they are associated. Similarly based on branding guidelines ever try speaking with Apple customer care – you will experience brand promise in each executive’s word. Well now that is what we call it emotional connect which always give a sense of belonging and emotional connect.

Remember- Most buying decisions are made based on emotion and look & feel. Hire Graphic designers at Continuum, the best brand creators in Toronto, Canada.

\n\n

#5. Focus on right things:

There is a part of branding in which it becomes inevitable to create the message that illustrates your key differentiator. It is about positioning the offering with WHY YOU? mindset. With lack of patience being the biggest challenge these days – Nobody is interested in looking at common and repetitive things. Your brand will be judge by putting right things first in the basket.

\n\n

#6. Maintain consistency:

Branding is a cultivated habit right from the start. Best results are observed by being consistent and nurturing the branding plan right from the start. Any successful entrepreneurship book you read it will always talk about being consistent and then creating desired results.

Being consistent doesn’t mean what you should do but it should also have the capable plan to know what should not be done.

\n\n

#7. Increases credibility:

With the consistent efforts comes consistent results which build brand credibility. It brings greater faith in investors, better stake in the market. It also opens a large wave of attracting talent, engaging in strategic partnership. Branding is no more luxury it is need of the hour for those who have a long-term plan and have a vision of making venture big.

Point to Ponder:

\n\n

What are your key differentiators?

\n \t

What is your brand promise?

\n \t

How do you plan to create a distinctive brand personality?

\n \t

Have you thought of giving and experience to your end customers?

In this journey anywhere you seek for answers please feel free to contact with us at info@continuumsoft.ca

Continuum Software Solutions focuses on encouraging startups in their journey of getting results. We intend to be an extended arm where you can focus on core area of business.

“},{“component”:”hc_space”,”id”:”FkaT4″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:”s”,”height”:””},{“component”:”hc_pt_post_informations”,”id”:”X39Yc”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:””,”position”:”left”,”date”:true,”categories”:true,”author”:true,”share”:false}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/startup-branding-toronto-canada.webp|265|398|18077″,”excerpt”:”Blog talks about the value of brand in the digital age and how it elevates by focusing from perception to adding immense value to business. “,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Startups – Do you really need branding? first appeared on Continuum Digital.

The post Startups – Do you really need branding? appeared first on Continuum Digital.

Importance of graphic design strategy to generate tangible business results

Alok Pathak — Thu, 30 Aug 2018 17:27:31 +0000

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”subtitle”:””,”title_content”:{“component”:”hc_title_image”,”id”:”title-image”,”image”:””,”full_screen”:false,”full_screen_height”:””,”parallax”:false,”bleed”:””,”ken_burn”:””,”overlay”:”transparent-dark”,”breadcrumbs”:true,”white”:true},”title”:”Importance of graphic design strategy to generate tangible business results”},”section_5ZtkF”:{“component”:”hc_section”,”id”:”section_5ZtkF”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”box_middle”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_vtfQF”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”Xhugf”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”

Graphic design for ecommerce, healthcare, real estate, clothing line industries in Toronto / Canada

\nThe legacy of Canadian graphic design intersects with the period in the 1950s and 1960s when Canada was coming into its own as a country says Greg Durrell.\nToronto being the recognized hub contributes 11% on GDP of Canada. This makes it center to attract new trends that latches the best business practices. Interestingly, it is observed the sequential trend of upscaling the induced demand of interacting with the product. You guessed it right! It is the designing experience that comes from Graphic specialists.\n\nWhether it is Apple, Walmart or Amazon they have induced the eye to imagination in the form of product designing. They have taken graphic design to a different platform. Trend is to develop brand identity through designing art. Let us talk about the most upcoming industries like graphic design for ecommerce, healthcare, real estate, and clothing at Toronto.\n

Here are few key findings & insights of each highlighted industry:

Graphic Designing for Ecommerce:

\nThere is always a need to position the right design in customer’s mind only then the product can seek attention. It all starts with wiring customers mind right from start. All giants like Shopify use graphic designing as a key strategy to attract customers. It has taken user experience at a different level, a few examples would be Walmart & shop. Ecommerce industry is majorly impacted by visual communication that’s where graphic designing helps is creating seamless experience. Which means there is visible impact on sales directly. It is a key differentiator in highlighting return on investment.\n

Graphic Designing for healthcare:

\nAccording to Golman Sachs, there will be $32 billion investment on web services, out of which 68% is estimated to get towards healthcare being the top three developing segment. Considering hospitals, pharmaceutical companies occupy major share there is still substantial growth in healthcare segment because to the less human dependency in buying them and easy at home services. Companies like Healthy Planet Canada initiated it with the intention of being easily visible to the end users and to get clear leverage for brand awareness by introducing healthcare website designing. It was majorly from the health conscious set of people who are looking for customized set of information about each product only. In fact, interactive graphic designing have given major hit to other traditional marketing mediums.\n

Graphic designing for real estate:

\nIt has brought technical elements and smart functionality at one stage. Real estate at Toronto have brought exceptionally good combination of Digital Technology and Graphic designing. It is a driving force behind branding & marketing for any real estate firm. Its eye catching visuals appeals to most of the end customer. Graphic designing is a mandate for creating business identity in real estate industry. Best trending examples at Toronto making graphic usage are Realtor & Zolo.\n\nContinuum is one of the most creative graphic design services provider in Toronto, Canada. Expert in real-estate branding and advertising. Offers all types of visual designs, logo and banners designing, brochure designing, 360′ video rendering, custom websites for realtors, search engine optimization, paid ad campaigns etc. Get in touch for more information here at info@continuumsoft.ca\n

Graphic designing for clothing line:

\nToronto being hub of setting trends in Canada, banners placement and the colors pattern decides how long it can make user stick at one shopping place. It is not only about designing but it also defines the placement of things at right place in right fashion that makes the apparel eye catchy on both digital and print medium. It is also observed that leading fashion apparel companies have integrating designing strategy to get tangible business results through it. Ecommerce website development are meticulously emphasized to give online shopping experience.\nWhile there are opinion on measuring the ROI for graphic designing, there are a few benefits that companies have derived:\n

It helps giving user real-time appearance,

\n \t

Reduce level of complexity by delivering actual design since the inception

\n \t

Design are integral part of any organizations R & D to marketing team

\nHire most creative graphic designers at affordable rates with us at Continuum for your business success.”}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://continuumdigital.ca/wp-content/uploads/2023/08/graphic-design.webp|224|358|18070″,”excerpt”:”The legacy of Canadian graphic design intersects with the period in the 1950s and 1960s when Canada was coming into its own as a country says Greg Durrell.Toronto being the recognized hub contributes 11% on GDP of Canada.”,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

The post Importance of graphic design strategy to generate tangible business results first appeared on Continuum Digital.

The post Importance of graphic design strategy to generate tangible business results appeared first on Continuum Digital.