WordPress is a powerful, robust and user-friendly content management system (CMS) with a rich set of capabilities for building truly remarkable company websites. The platform has come a long way since its inception in 2003, and it has now established itself as a solid web development solution for professional websites and e-commerce enterprises.
It should come as no surprise that this platform currently powers over 43.3% of all websites . Despite tough competition in the content management space, WordPress maintains its dominance, owing entirely to the fantastic and incredible functionalities it offers for both beginners and advanced developers.
Entrepreneurs and businesses can use it to create informative websites to promote services, simply share images and videos of the work and post blogs to reach their audience, improve search engine rankings. It also has capabilities to integrate an online store which allows to list simple or variable products, take orders, online payments and more.
Why does WordPress stand out?
WordPress is the most popular of the three most widely used website building platforms, followed by Joomla and Drupal. All are free to download and use, come with a variety of add-ons for specialized functionality, and may be tailored to meet the specific needs of individual users.
However, both Joomla and Drupal necessitate a certain amount of technical knowledge and familiarity with HTML CSS and PHP. WordPress allows expert users to operate at that level as well, but unlike Joomla and Drupal, it allows beginners to rapidly set up a basic site without knowing any code or programming.
Read along to know why WordPress standouts amongst the rest and what makes it the popular choice.
Key Benefits of WordPress CMS
#1. WordPress is open source
WordPress is open source and hence completely free to download and use. You can obtain the software from WordPress.org (notice the.org). It's fine if you and your pals get together and throw wild WordPress download parties (socially separated and veiled, of course).
#2. It’s Easy-to-Use with Minimum Coding
The most tempting feature of WordPress is its simplicity. Anyone can become an expert managing the site through the admin panel because it is straightforward and user friendly. It has a built-in dashboard from where users can manage theme settings as well as create new pages, articles, and categories and various other inbuilt features. Because it is an open-source platform to use, provides a cost-effective alternative to build the websites.
However, WordPress also eliminates the need for coding by providing a variety of user-friendly tools that allow you to accomplish a lot with little effort. Content management, draft creation, post revision, media insertion, and publishing can be done with minimal coding.
#3. Responsive & SEO Friendly Design
WordPress is a Mobile responsive CMS platform which allows you to create responsive theme designs. Also the platform is specifically built considering Search Engine’s in mind. The sites built with WordPress CMS, makes it easy for search engines to crawl, read and understand the site pages and media on the site to index quickly. It also allows you to tweak the SEO Meta for each page to get excellent search rankings and total search dominance. There are also many WordPress plugins available that can help you expand the reach of your website faster.
#4. Ready built Vs. Custom Design Themes
Ready built themes:
The site's appearance and navigation are determined by themes. WordPress has a wide range of ready built theme options available. You can source the theme based on your business, industry, and which is the best match to your design needs. The ready theme can be customized to match unique requirements to make it stand out.
Custom theme design:
You can hire a pro WordPress designer who can help you to design the site pages from scratch considering your unique business needs and brand in mind and then convert the design into a WordPress theme website. With the custom designed theme, you can create appealing websites that reflect the company's brand and provide an impressive online presence that helps to increase conversion.
WordPress programmers can also create custom fields as per the need so that administrators can easily update content of the custom pages when needed.
#5. Excellent Scalability
Because of WordPress's exceptional scalability, the site may expand in tandem with the business. Thousands of pages or blog entries can be added to the site without affecting its performance. This makes WordPress an excellent platform for firms who anticipate significant future expansion.
However, if you will be looking to enhance features of the websites, it is advisable to consult WordPress experts in advance so the site can be planned well in advanced accordingly or you may choose the right framework for your website accordingly.
#6. Substantial Security
Fortifying your WordPress website is simple thanks to the CMS's robust plugins and tools for improving its security. By regularly updating WordPress and site plugins, you can keep the website secured. There are some paid plugins available which can help you to configure added security to make the site hack-proof.
It is advisable to use a better WordPress hosting provider who is offering a solid secured and turbo performance servers to host your website for maximum security.
#7. Easy Social Media Integration
WordPress also offers easy social media integration, allowing businesses to expand their exposure by leveraging social media networks. This means that expanding the social reach makes it easier to drive traffic to these sites.
#8. Community Assistance
The most exciting and valuable element of WordPress is its extensive community support. WordPress boasts the world's largest developer community. While building websites on the platform, developers can choose from a wide range of plugins, themes, and tools. When developers need help, the community is available to assist them.
#9. Multiple Users with Varying Levels of Permission
WordPress allows different levels of accessibility for each user, administrator being the highest level of access where multiple editing and changes can be done without any hassle. Each team member could have different access as per need like author access, editor access, contributor access and/or subscriber access. Each level has its own accessibility allowing users to do the needful.
Different website permissions and access levels help you limit risk from unscrupulous actors in any case. You will be able to have many people work on your website without ever having to jeopardize sensitive back-end information if you have these distinct degrees of access.
To Sum Up
Nothing beats developing websites than on WordPress. Its easy-to-use features along with multiple plugins and customizations allow any user to create amazing websites, both in look and good user experience.
WordPress is supported by a large community of users, developers, and small companies. They all assure that WordPress is here to stay for the long term as a community which justifies its ever-growing community every single day.
Both beginners and advanced developers can take advantage of its development and keep moving along to make it more comprehensive over time. Whether you’re from the UK, Canada or even the USA, what's amazing is it supports over 53 languages and is used to power thousands of multilingual websites. So, if you haven’t already been logged into WordPress, start right now.
If you’re looking to build custom designed WordPress website, blogging platform or an e-commerce store that stands out and beat the competition, then we at continuum can help you achieve higher results, visibility, sales and readability.