Trying to achieve exponential eCommerce growth while making online business simpler? Magento is the way to go! Let's understand all the important bits about Magento and why it is the best technological platform for building your eCommerce store to boost your position in the Automotive Industry. Trust us, Magento is a choice you won’t regret making!
First, let’s look at the Challenges that one faces in the Automotive Market.
The automotive industry comes with its share of problems. Some of them are:
- Marketing issues.
- Order processing issues.
- Problems in receiving payments
- Shipping products, etc.
To overcome these challenges and meet customers’ expectations by facilitating the sale and purchase of auto parts and vehicles online, auto parts businesses should seek extremely reliable and robust automotive eCommerce software’s, following are some benefits of working with one.
Benefits of an Exceptional ECommerce Solution
- Product Data is structured to fit a format.
- Integration of the physical/offline store
- Strengthening of Brand image.
- Optimization of SEO with product description on landing pages.
- Product Bundling.
- Advanced Filter options: by model kind, manufacturing year, etc.
- Responsive and user-friendly web design.
- Dynamic Pricing practices for a futuristic business model.
- Use of Artificial Intelligence to the company’s aid.
- Inventory management.
- Tracking and Order Management.
Since businesses have nothing but to gain from lucrative eCommerce solutions, let’s look at Magento which seems to be one of the pioneer solutions for all eCommerce needs.
What is Magento?
Magento is a technological platform, amongst the most preferred ones today; it is an essential tool for building B2B and B2C eCommerce stores. The Magento platform offers certain unique & outstanding capabilities for store owners that helps accelerate online sales.
Not only does Magento ensure your eCommerce success, but it also creates an all-around web and digital experience for your automotive eCommerce website store adding to your business tenfold. Magento is your first step towards creating a successful online shop, loaded with excellent features and functionalities; it offers countless options for web developers to build an online store that network on a global level.
Its visually appealing interface, feature-laden functionalities, fully customized and responsive confluence, and search engine-friendly website structure make it the best tool in the automotive Bizz!
Perks of Using Magento: Exceptional Automotive eCommerce Features
With Continuum, you use Magento for an inclusive customer experience, it is a highly flexible, robust, scalable, and rich-featured platform equipped with a user-friendly shopping cart, and VIN-based search, to help you run your automotive business at a higher rate. We blend the right features to make your online business much simpler, faster, and smarter. Based on our expert research, here are some of the outstanding features that will help your business with building brand loyalty and better customer engagement.
#1. Magento Multi-store Functionality
ECommerce websites that integrate into Omni-Channels for retailing allow the Admin to sell automotive products at different channels while managing it from a single dashboard.
A gamut of storefronts that Magento brings you:
The Website Or Online Store
Helps build a responsive website with advanced features that perform well on all devices.
Physical/ Offline Store
Helps create systems so that inventory can be automatically updated when a sale is made from an online store or offline store.
Online Marketplaces
Showcase your company products to a large audience by listing your products on high-traffic, popular marketplaces like Amazon and eBay.
Social Media
The haven to modern shoppers, social media platforms like Facebook, Pinterest, Instagram, etc are the new big thing and customers in plenitude buy their goods and services from these.
#2. An integrated email marketing system
The emails or notifications that welcome new users, the cold emails to re-engage the existing ones and follow-up emails with cart abandonment messages can be easily done by the marketing automation system that a platform like Magento serves.
#3. Smooth exchange of information
An automotive eCommerce solution enables the smooth exchange of information including inventory, client, product quantity, orders, payments, shipping information, and many more. Automating this information can be done in real-time via ERP integration with the online store. This way, both the buyer and seller can easily access the required information which builds trust and transparency.
#4. Improved Order Processing
Buying automobiles is a task since it is a higher-risk investment. A well-organized automotive web store with advanced filter options helps customers in browsing different products and selecting the products that best fit their requirements and budget. An effective automotive eCommerce solution like Magento leaves no scope for error, regardless of the traffic of orders or their quantity.
#5. Easy Product Navigation
Finding out just the right auto parts is key to most customers. Searching for specific auto parts in a store filled with Lakhs of products can be daunting, with an automotive eCommerce store, it is easy to apply multiple filters and narrow down the search and find the exact product with fewer efforts and more gain.
#6. Easier Marketing- Product Recommendations
Implementing marketing strategies for automotive businesses requires an accurate prediction of customers’ requirements. Features like ‘Product Recommendations’ allows the customers to view other related products, as soon as they click on some product. With excellent eCommerce solutions like Magento, it’s easy to cross-sell and up-sell products and boost sales.
#7. Seamless Shopping Experience
The records like order details, shipping addresses, payment receipts, warranty and guarantee cards, and product certifications are easily manageable through an automated automotive eCommerce solution like Magento that can easily handle the management of these records with zero error.
Magento, with all its robust web development tools, offers highly secured payment gateways like Braintree and many more. These secured payment platforms help in minimizing cart abandonment and reflect an increase in sales.
#8. Cost-effective Marketing
Digital marketing of automobile industry products is an efficient approach both monetarily and based on the lack of time consumption and an ideal way to drive automotive sales. After creating an optimized Landing page for the company website our specialists focus on reducing your IT overheads and improvise the business process to reduce manual intervention to the minimum.
With all the above benefits that Magento brings, We at Continuum make sure that we work not just as your technology partners, but as partners who bring you solutions to optimize your business flow and help you achieve higher conversion rates with maximum cost savings.
One-Stop Shop for All Your Magento Ecommerce Development Needs
Creating a strong online storefront with the latest updates can lead to immense progress in demand and traffic coming your way. Augment your eCommerce website with end-to-end digital commerce services and solutions at Continuum Digital. We offer full-scale re-platforming, site upgrades, integrations to maintenance and support, and everything that could possibly need an upgrade for your success.
Our eCommerce services are tailor-made to drive profitable results for maximum benefits to your organization. Build your online store with the careful precision of our domain experts at the best Magento Development company in Toronto.
Create an all-around web and digital experience for your automotive eCommerce website store business with Magento by initiating a discussion with us today! And let our Magento experts fulfill all your eCommerce requirements so that you stay updated with all the latest innovations leading you towards a triumphant eCommerce implementation.